At Get Blogged, we are always fascinated by how the best blogs often start with a simple spark – a passion that weaves its way into everyday life. For Pia Orr, the creative mind behind Finnterior Designer, that spark was ignited the moment she bought her first home. Like many successful creators, Pia followed her curiosity about interiors and lifestyle, letting her personal style guide her content and collaborations.

It is a point that comes up time and again in the blogging world. In fact, a recent episode of the Boss Lady Bloggers podcast (a favourite among our team) highlighted that consistency – showing up every day with content that feels true to you – is only sustainable if you are genuinely passionate about your subject. When your content touches your daily life, it is not a chore; it is a joy.

Why Authenticity Wins Every Time

Pia’s journey is proof of this. The Finnterior Designer blog and social channels are filled with interior inspiration, practical tips, and a genuine enthusiasm for creating beautiful, liveable spaces. That authenticity has led to some fantastic collaborations, including a cosy autumn home styling feature with Very, a showcase of Domkapa’s Heritage Collection (learn more about the collab here), and a look at how Poppy Furniture is making sustainable furniture rental stylish.

What really makes Pia’s day?

It is a reminder to brands: public recognition is a powerful motivator, and sharing creators’ content is a simple but meaningful way to show appreciation.

The Art of the Perfect Match

For Pia, the best collaborations are those where the brand’s products and style feel like a natural extension of her own aesthetic.

This is a key lesson for both bloggers and brands. Authentic partnerships drive the best results. When the fit is right, the content feels effortless, and audiences respond with real engagement.

Reaching Out and Building Relationships

Pia’s top tip for fellow creators is refreshingly direct:

“Don’t be afraid to message brands directly – you never know what could come out of it!”

With the influencer marketing space booming (the UK market reached £1.85 billion in 2024 and is growing fast), standing out often means taking the initiative. A well-crafted message, genuine enthusiasm, and a clear vision can help you cut through the noise and start building those valuable relationships.

The Future is Long Term

Industry data shows that 47% of marketers in the UK now prioritise long-term partnerships with creators. Pia agrees, saying:

“Long term collaborations will be far more valuable, as developing ongoing relationships with bloggers creates more authentic results.”

We could not agree more. One-off posts might create a splash, but it is the ongoing, trust-filled partnerships that drive lasting results for both brands and creators.

Key Takeaways for Bloggers

• Build your content around genuine interests and daily life. It makes consistency enjoyable, not a chore.
• Do not hesitate to reach out to brands that fit your style.
• Focus on long-term relationships for deeper impact and more authentic results.

Key Takeaways for Brands

• Publicly share and celebrate the work your creators do.
• Look for creators whose style and values align with your own.
• Invest in ongoing partnerships. They are proven to deliver better ROI and trust.

Follow Pia and the Finnterior Designer blog

• Blog: finnteriordesigner.com
• Instagram: @finnteriordesigner
• TikTok: @finnteriordesigner
• Facebook: @finnteriordesigner
• X: @finndesigner

Pia’s story is a brilliant example of how following your passion and staying true to your style can lead to rewarding collaborations and a thriving community. In today’s influencer landscape, authenticity and relationship building are the foundation of long-term success.

Stay tuned for more real stories and industry insights from the Get Blogged community.