At Get Blogged, we’re always excited to feature creators who bring genuine personality and vibrancy to their platforms. Today, we’re chatting with the creative force behind Fashion For Lunch, Kirsty, known on social media as @labelsforlunch. Kirsty’s blog is a celebration of colour, luxury, and finding joy in the everyday. A refreshing reminder that style is about self-expression, not just following trends!

Fashion For Lunch began before “niching down” was even a thing, and over time has become a go-to for anyone who values well-made pieces, playful colour palettes, and the philosophy of buying less but buying better. Whether you’re looking for inspiration as a creator or insight into what makes a truly memorable brand partnership, this interview is full of practical wisdom and uplifting advice.

A Conversation with Kirsty of Fashion For Lunch

Get Blogged: Your blog is so full of colour and personality! What inspired you to start, and how has your focus evolved over the years?

Kirsty: Colourful luxury lifestyle. I started blogging such a long time ago that having a ‘niche’ wasn’t a thing! In fact, it was almost seen as limiting to have a niche! However, over the years, I’ve realised most of what I do is focused on colour and joy, as well as luxury. Partly because I like well-made things, but also because I believe in buying less and buying better.

Get Blogged: That’s such a positive approach! Thinking about recent collaborations, is there one that stands out as a favourite?

Kirsty: It would have to be Very.co.uk via Get Blogged! It was a dream to work with them. Sometimes I find collaborations quite stressful, but Very is a brilliant team to work with, and I loved the project, loved the content, and there wasn’t a single thing I would change about working with them.

Get Blogged: What a fantastic experience, we’re so glad to have seen it all happen with Very.co.uk! Have you ever had a brand partnership develop in an unexpected way?

Kirsty: I was a loyal customer to a brand and saw they had a refer-a-friend scheme where you could get a discount off your next order. Since I order from them regularly, I figured I could do some nice content, share the brand and save myself some money on my next order. I referred so many people that they had me flagged as suspicious, and I had to explain that I was an influencer and I had done some content about them! Now we are talking about doing a project together.

Get Blogged: That’s brilliant! We love hearing about partnerships that grow from genuine enthusiasm. What makes you feel valued as a creator when working with brands?

Kirsty: Thanking me at the end of the project!

Get Blogged: Simple but so important. When you’re considering a new collaboration, how do you decide if it’s the right fit?

Kirsty: Generally, if it makes me feel excited and if it adds value to my life, I know it will to my audience.

Get Blogged: That’s great advice. What tips would you give to other creators who want to build their own success and stay motivated?

Kirsty:

• Be friendly
• Don’t compare yourself to others
• Love what you do. If you are just here for the collaborations, you will be disappointed.
• Make the content you enjoy creating on platforms you like spending time on. If you have to force yourself, it’s not fun, and it will be hard to be consistent.
• Don’t feel like you have to be a full-time influencer. Being a part-time influencer is often where the sweet spot is!

Get Blogged: There’s a lot of pressure in the industry to focus on collaborations, but your approach is refreshingly content-driven. Can you share your philosophy on this?

Kirsty: Content first, collaborations second! The brands will find you if your content is great.

Get Blogged: Such a good reminder. Finally, what would you say to anyone feeling discouraged by slow growth or the pressure to succeed overnight?

Kirsty: Love it! Enjoy it! Don’t feel like you are not an overnight success; you have failed.

Key Takeaways for Bloggers

• Focus on creating content that excites you and adds value to your life.
• Consistency and enjoyment matter more than chasing every collaboration.
• Being friendly and authentic attracts the right opportunities.
• Success doesn’t have to mean being full-time. Find your own sweet spot.

Key Takeaways for Brands

• Creators value genuine appreciation and clear communication.
• The best partnerships often start with authentic enthusiasm for your brand.
• Look for influencers whose content and values align naturally with your own.

Follow Kirsty and Fashion For Lunch

• Blog: fashionforlunch.net
• Instagram: @labelsforlunch

Kiraty’s fabulous Fashion For Lunch blog is proof that you don’t need to fit into a box to build a loyal audience and create meaningful brand partnerships. By focusing on colour, joy, and quality, Kirsty’s shown that the most memorable content comes from staying true to yourself and loving the process along the way.

Stay tuned for more inspiring interviews and insights from the Get Blogged community.