At Get Blogged, we’re always inspired by creators who put heart and purpose at the centre of everything they do. Helen, the founder of KiddyCharts and Neurodivergent Nook, is one of those rare voices in the blogging world who is driven by a genuine desire to help others, especially children and families navigating today’s challenges.

Helen’s background as a qualified therapist shines through in every resource she shares, whether it’s a printable for parents, a toolkit for teachers, or a free support guide for neurodivergent families. Her mission? To make as much as possible available for free, so every child has the chance to thrive, and every parent, carer, or educator feels supported.

A Conversation with Helen of KiddyCharts

Get Blogged: Helen, your platform is such a valuable resource for families, schools, and homeschoolers. What inspired you to start KiddyCharts, and what is your focus today?

Helen: I want to give as many resources for children, parents, schools, and homeschoolers away for free to help and support kids to be the best they can be. We all need support, acceptance and understanding so we can find out who we are… not who our parents or schools want us to be!

Get Blogged: That’s such an important message. Can you tell us about a brand collaboration that stands out to you?

Helen: I haven’t done THAT many brand collabs in 2025, previous year though, which is still there, is the collab I did with Quarto Kids, a book club that people can still sign up for, where we recommend a book for kids every week for 18 weeks that supports and helps with wellbeing. There are free activity sheets, and a link to get the book as well. It is awesome, with info on grief, empathy, understanding perfectionism for kids, friendship, and beyond. Do check it out, it was genuinely amazing, and the book club is free. You can find books in libraries too, so you don’t need to buy them! Check out the KiddyCharts Free Kids Book Club

Get Blogged: That sounds fantastic, and so accessible for families. What do you appreciate most when working with brands?

Helen: Listening to my understanding of what will work with my audience for their brand. So, being flexible about deliverables and goals.

Get Blogged: Flexibility and trust are so key, especially when you know your audience so well. How do you decide if a partnership is right for your readers?

Helen: It has to be relevant for them, and to solve a problem as well. If I can give my audience a tip or a takeaway from the content, or even better, a resource, they are much more likely to engage and come back to me or the brand.

Get Blogged: That’s a brilliant approach. With so much content online and AI making information more accessible than ever, what do you think creators need to do to stand out?

Helen: Content isn’t king as it used to be because of the problems with AI. We MUST give something above and beyond. It isn’t about writing a great set of tips now or sharing something about the product. It is about incorporating that product into something that the customers will find useful. For example, if it’s a mobile phone company, create some tips, and also a mobile phone contract for families! Think outside the box to create a lasting impression on the customer, so they feel they have that little bit extra.

Get Blogged: That’s such a valuable insight. With AI able to answer so many questions, how can creators and brands offer something unique?

Helen: We HAVE to give more. AI answers so much, we have to go beyond that, and add that extra special human level experience to our campaigns, so that we are offering unique ideas.

Get Blogged: Thank you for sharing so much wisdom, Helen. Is there anything else you’d like our readers to know?

Helen: Other than thanks so much for including me, it is wonderful to be featured! And check out all the free resources that brands, bloggers, and anyone at all can access: https://www.kiddycharts.com/printables. 100% of our shop is free too: https://www.kiddycharts.com/printables/kids-free-printables-forever/

Key Takeaways for Bloggers

• Go beyond information. Offer resources, solutions, and genuine support.
• Listen to your audience and build partnerships that solve real problems.
• In the age of AI, your unique human insight and creativity are your greatest assets.

Key Takeaways for Brands

• Trust creators to know what resonates with their audience. Flexibility pays off.
• Focus on campaigns that add real value, not just exposure.
• Stand out by offering experiences, resources, or ideas that AI cannot replicate.

Follow Helen

• KiddyCharts: kiddycharts.com
• Neurodivergent Nook: neurodivergent-nook.com
• Podcast
• Instagram: @kiddycharts
• Facebook: @kiddycharts
• X: @kiddycharts

Helen’s story is a powerful reminder that the most impactful content comes from a place of generosity, empathy, and a genuine desire to help. Whether you are a blogger, a brand, or a parent, her approach proves that giving a little extra – especially in a world of AI – makes all the difference.

Stay tuned for more inspiring interviews and resources from the Get Blogged community.