Top 5 blog niches brands are investing in (plus easy campaign ideas)

Based on the past year of campaigns going live on Get Blogged, these are the top 5 blog niches brands are collaborating with right now:
Picture of Lucy

Lucy

Lucy has been a content creator for 15+ years, plus co-founded Get Blogged in 2018.

Top 5 blog niches brands are investing in (plus easy campaign ideas)

If you’re planning May/early-summer campaigns and want to get live quickly, it helps to start where demand already is.

Based on the past year of campaigns going live on Get Blogged, these are the top 5 blog niches brands are collaborating with right now:

  • Lifestyle & Everyday Living
  • Home & Interiors
  • Parenting & Family
  • Business
  • Fashion & Style

Want to get in on these niches? Below are easy angles you can brief in minutes (plus a copy/paste mini-template for each niche).

Table of Contents

Collab between realparent.co.uk and Cube Packer showing how packing cubes can be used to colour code luggage

1. Lifestyle & Everyday Living

Lifestyle content works because it’s relatable and naturally includes products and services without feeling overly salesy.

Quick campaign angles:

  • My 5 small upgrades that made life easier this month
  • Best under £X: everyday essentials I actually use
  • Sunday reset routine (realistic, not perfect)
  • A week of quick wins: habits that save time
  • Budget-friendly days out / micro-escapes near [city]
  • What I’d buy again: tried-and-tested favourites

Copy this brief template:

  • Post type: list-style blog post (7–12 items)
  • Audience: busy UK adults who want practical recommendations
  • Include: 1–2 mentions of [Brand/Product] with a natural reason why it helps
  • Link: [URL] with anchor text [anchor]
  • Tone: friendly, practical, UK-based
  • CTA: Find out more / shop here + link
cosy tea setup in bed with daisies and pearls

2. Home & Interiors

Home content performs well because it’s visual, evergreen, and often searched (especially around seasonal resets).

Quick campaign angles:

  • Early-summer home reset checklist (room-by-room)
  • Small space upgrades that make a big difference
  • Garden/outdoor living starter list (on a budget)
  • My favourite storage solutions for a calmer home
  • Hosting checklist: easy upgrades for guests
  • Before/after: one weekend mini-makeover

Copy this brief template:

  • Post type: checklist or top picks guide
  • Include: at least 2 original photos (phone photos are fine)
  • Include: [Brand/Product] as a recommended item in the checklist
  • Link: [URL] with anchor text [anchor]
  • Must cover: who it’s for, budget range, and quick tips
  • CTA: Here’s the one thing I’d start with + link
realparent.co.uk collaboration with a clothing company - kids running through a maize maze

3. Parenting & Family

Parenting content converts because it’s problem/solution-led. Routines, time-saving, value, and real-life recommendations work really well because there is no manual for parenting after all!

Quick campaign angles:

  • The after-school routine that saved my evenings
  • Packed lunch ideas that don’t come back untouched
  • Family days out in [region] (budget-friendly)
  • Exam season / end-of-term survival kit
  • What I keep in my mum bag / family go-bag
  • My 10-minute morning routine with kids

Copy/paste brief template:

  • Post type: practical guide with headings + bullet points
  • Audience: UK parents (specify age range if relevant)
  • Include: [Brand/Product] as part of a routine, kit, or checklist
  • Link: [URL] with anchor text [anchor]
  • Requirements: clear takeaways + realistic tone (no perfection)
  • CTA: If you’re in the same boat, this helped me… + link
cosy laptop setup

4. Business

Business content is ideal for tools, services, and B2B brands because it’s naturally educational and shareable.

Quick campaign angles:

  • How I save 5 hours a week (my workflow)
  • My monthly content batching routine (step-by-step)
  • Tools I actually use (and what I’d skip)
  • Templates I swear by (free + paid)
  • What I outsourced first (and why)
  • Pricing / admin habits that made my business calmer

Copy/paste brief template:

  • Post type: tutorial-style blog post with steps
  • Audience: UK small business owners / freelancers
  • Include: [Brand/Tool/Service] as part of the workflow
  • Link: [URL] with anchor text [anchor]
  • Must include: 3–5 actionable steps + a quick summary
  • CTA: If you want to try my setup, start here + link
mirror selfie showing a content creator trying on clothes

5. Fashion & Style

Fashion content works when it’s practical. Think outfit formulas, capsule wardrobes, and what’s actually wearable in the UK.

Quick campaign angles:

  • May capsule wardrobe: 10 pieces, 20 outfits
  • Wedding guest outfit formulas (UK edition)
  • What I’m wearing on repeat this month
  • Best under £X: staples that look expensive
  • How to style [item] 5 ways
  • Travel / weekend packing list (outfit planning)

Copy/paste brief template:

  • Post type: outfit formulas + product links
  • Include: [Brand/Product] styled in at least 1–2 outfits (or as a recommended staple)
  • Link: [URL] with anchor text [anchor]
  • Requirements: UK-weather practical notes (layers, shoes, rain plan)
  • CTA: Here’s the piece I’d build around + link

Quick way to use this post (so brands take action)

  • Pick one niche that matches your audience
  • Choose one angle above
  • Brief 3 creators with the copy/paste template
  • Get live, then repeat monthly with a new angle

Ready to find content creators in your niche? Create your campaign for free here: https://getblogged.net

Feedback

Join the ultimate blogger outreach platform for free today

The users raving about their favourite blogger outreach platform...​

Share:

Facebook
Twitter
Pinterest
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *