We know that seasonal sales are important for retailers, and depending on your product niche, the holidays have the potential to bring you anywhere between a quarter to over a third of your annual sales.

But how do you take advantage of the holiday bumps in spending? How do you get your products in front of your perfect buyers?

One clever way to increase your sales during the holidays is by getting your products featured in carefully curated blogger gift guides. Think of them like the online alternative of the Argos catalogue at Christmas; online gift guides help buyers easily find the perfect gifts for their loved ones.

Online holiday gifting is starting early this year. Don’t miss the boat.

With holiday shopping already in full swing for 2025, make sure you’re in the game! Back in 2020, over 45% of shoppers turned to gift guides for Christmas inspiration – a habit that began during the stay-at-home days when physical shopping was off the table. This shift to online shopping has become the norm due to improved user experiences, fast delivery, and top-notch customer service.

In 2025, with economic pressures and supply chain challenges still a reality, many are spreading their holiday spending across the later months of the year. This means it’s crucial to have your holiday gift guides ready early to attract and influence those savvy early-bird shoppers. Now is the time to position your brand as a leader in this evolving shopping landscape!

Your guide to getting your products in blogger gift guides to increase your holiday sales

In this article, we’ll highlight the benefits of getting your products in gift guides, plus step through the most important and necessary steps to create your strategy, whilst adding a sprinkling of inspiration and creativity along the way.

So let’s get started. Here’s what we’ll cover in this article:

• Online holiday gifting is starting early this year. Don’t miss the boat.
• Your guide to getting your products in blogger gift guides to increase your holiday sales
• What is a blogger gift guide?
  • What are some examples of gift guides?
  • Go niche
• When do bloggers publish gift guides?
• How long will my product feature in a gift guide?
• How much does it cost to feature my products in gift guides?
• How many gift guides should I feature my product/s in?
• What are the benefits of getting my products in seasonal gift guides?
• How can I get my products featured in blogger gift guides?
  • Method 1: Find bloggers using manual blogger outreach
  • Method 2: Find authentic bloggers – without the outreach
• How to maximise ROI from blogger gift guides
  • Promote, Promote, Promote!
  • Track Your Performance
  • Build Long-Term Relationships
• Ready to turn gift guide features into your secret sales weapon?

What is a blogger gift guide?

A blogger’s gift guide is a specially curated list of products that a blogger recommends buying online. A gift guide is usually centred around a certain type of person, an event or awareness day, a season, or a common interest.

Blogger gift guides are especially popular pieces of content to create around the commercial holiday seasons such as Mother’s Day, Thanksgiving and Christmas.

What are some examples of gift guides?

Here are some examples of gift guide themes:

• 15 thoughtful gifts for primary school teachers under £10
• 20 eco-friendly gifts for bridesmaids
• 25 birthday gifts for inquisitive 5-year-olds
• 30 books for science-loving teens
• 35 Advent calendars for children under 10
• 40 digital gifts for overseas family and friends

Go niche

In our experience, the more niche the gift guide, the better chance you’ve got of being seen by your perfect audience. A broader gift guide like ‘30 Christmas gifts’ would be a better idea for more established blogs that reach a high level of regular and returning traffic.

To illustrate that a little bit further, if you’re looking to get your new children’s book about the planet on kids’ Christmas lists this year, work on commissioning a blogger to add your products into gift guides such as:

• 10 Christmas stocking fillers for space-mad children
• 24 affordable gift ideas for science-loving children this Advent
• 5 children’s books about planet Earth to give this Christmas
• 15 books to give 10-year-olds for Christmas

Say you’re a jewellery retailer looking to feature your products in a wide range of gift guides to establish new audiences all year round. Working on gift guide themes like these 4 examples below might help you on your mission:

• 10 statement necklaces for spring brides
• 15 affordable friendship rings to gift your best friend
• 20 keepsake jewellery gifts for Grandparents’ Day
• 25 silver earrings ideas for mums this Mother’s Day

When do bloggers publish gift guides?

There are so many opportunities throughout the year to get featured in gift guides. By no means is this an exhaustive list, but here are 14 popular ones:

1. Valentine’s Day
2. Mother’s Day
3. Father’s Day
4. Grandparent’s Day
5. End of the school year (thank you to teachers and caregivers)
6. Back to school
7. Halloween
8. Thanksgiving
9. Black Friday
10. Small Business Saturday
11. Cyber Monday
12. Advent
13. Christmas
14. New Year’s Eve

Lots of brands also build blogger gift guide campaigns around awareness days, such as:

1. World Mental Health Day
2. International Women’s Day
3. Earth Day
4. World Friendship Day
5. Playday
6. Organic September
7. ….And even National Cheesecake Day!

Commissioning the blogger gift guides with plenty of time to take advantage of the elevated search traffic around that time is a great strategy to reach your target audience at the exact time they have the cash to spend and the intent to purchase.

How long will my product feature in a gift guide?

Typically, your product will feature in a gift guide until the next instance of the event or season. For instance, if you feature in a gift guide for Thanksgiving, it’s likely you’ll be in it until next Thanksgiving, when the gift guide is republished and out-of-date content is edited out.

That’s not to say that you can’t arrange to feature in a gift guide indefinitely. As long as your product is readily available over the years, then you can state that as part of your agreement with the publisher/blogger.

Another strategy to promote longevity is to supply the blogger with a trackable link that earns them a commission for sales they introduce through their gift guide. That way, it’s in the blogger’s best interest to keep your products in their gift edits over the years.

How much does it cost to feature my products in gift guides?

Over time, you can strike up partnerships with bloggers where they agree to feature your product in return for getting to try your product themselves. The investment there would be producing your product at the cost price plus postage, so it’s a low-cost way of getting coverage.

However, paid product placements are a much easier way of ensuring your product gets featured. Rates for product placements can range from ££ to ££££, but no matter your budget, there is an abundance of bloggers of all levels and rates with authentic and engaged audiences in your niche waiting to work with you on the Get Blogged Marketplace.

How many gift guides should I feature my product/s in?

There’s no formula for success here, but authenticity and quality are definitely the key ingredients for success. Invest some time in carefully considering the best blogs you want your products featured in.

For instance, if you want to increase sales for your organic skincare range, find bloggers who feature other reviews and content about organic skincare brands, and who also have an engaged audience that you’d love to attract as your own. Have a look at the blogger’s social media pages to see what they post and what gets comments and shares. Do you feel they align with your brand ethos? If yes, they’d be the perfect content partner for you!

What are the benefits of getting my products in seasonal gift guides?

1. Referral traffic
2. Brand recognition
3. Backlinks
4. …sales!

Blogger gift guides are a seriously good investment. Bloggers will typically bring in commission, revenue and freebies for featuring products in their gift guides, so it’s in their best interest to promote their gift guides to their loyal audiences who already trust their recommendations. You can be sure that you will benefit from that too, as it’s helping to reach new audiences and build target customers from just one product placement.

How can I get my products featured in blogger gift guides?

Well, I’m glad you asked! There are various ways to get your products featured in blogger gift guides, but here are two tried and tested methods:

Method 1: Find bloggers using manual blogger outreach

A rather l.a.b.o.r.i.o.u.s way to find bloggers to strike up gift guide agreements with is to search the internet for bloggers who match your ethos and contact them with your idea to collaborate. You’ll then spend time negotiating costs and terms, and agree on a mutually beneficial partnership. Be prepared to set aside several weeks for this process to run its course, and make sure you have the time to execute the strategy to its fullest so that you can reward your hard work with increased sales.

Method 2: Find authentic bloggers – without the outreach

Did you read method 1 and then cry, “There must be an easier way to find bloggers to feature my products?” Use Get Blogged to save time on method one and enjoy a glass of port by the fire, toasting your elevated holiday sales quicker than you can mutter ho ho ho.

Get your products in gift guides from only £26 per placement.

How to maximise ROI from blogger gift guides

Getting your product featured in a gift guide is a brilliant first step. But the work doesn’t stop there! To squeeze every last drop of value from your investment, you need a plan to amplify its impact. Think of it less as a one-off placement and more as the start of a beautiful friendship.

Here’s how to turn that feature into a serious driver for sales and brand growth.

Promote, Promote, Promote!

Don’t just wait for the blogger’s audience to find your product. Take an active role in sharing the content far and wide.

• Share on Social Media: Post the gift guide across all your social channels. Tag the blogger to show your appreciation and encourage them to re-share it with their audience.
• Feature in Your Newsletter: Your email subscribers are already warm leads. Send them a link to the gift guide, highlighting it as an independent recommendation for your fantastic product.
• Add to Your Website: Create a “Featured In” or “Press” page on your site and add a link to the guide. This provides social proof and builds trust with potential customers.

Track Your Performance

To understand what’s working, you need to track the results. Data is your best friend when it comes to measuring the success of your campaign.

• Use UTM Parameters: Ask the blogger to use a custom URL with UTM parameters. This allows you to track exactly how much traffic and how many sales came directly from their gift guide in your Google Analytics.
• Leverage Affiliate Links: Provide the blogger with an affiliate link. Not only does this offer them a performance-based incentive to keep promoting your product, but it also gives you a clear way to track conversions and revenue.

Build Long-Term Relationships

One successful collaboration can be the foundation for a lasting partnership. A blogger who already loves your brand is your most powerful advocate.

• Stay in Touch: Don’t let the relationship go cold after the guide is published. Engage with their content on social media and keep them updated on your new product launches.
• Plan Future Collaborations: Think beyond gift guides. Could you work together on a dedicated product review, a social media takeover, or a sponsored post for another seasonal event?
• Offer Exclusive Perks: Consider offering them a special discount code for their audience or an exclusive first look at your next collection. Making them feel like a valued partner will pay dividends.

Ready to turn gift guide features into your secret sales weapon?

The path to success is straightforward: start early, identify bloggers whose audiences align perfectly with your brand, and craft a compelling pitch.

By getting ahead of seasonal trends, you ensure your products land in front of eager shoppers at the exact moment they’re ready to buy. Skip the endless searching and connect directly with authentic creators on the Get Blogged Marketplace. You can find the perfect partners and launch your campaign in minutes – and it’s totally free to get started. So, what are you waiting for? Your most profitable festive season yet is just a few clicks away.