If you came here looking for tips on how to choose the best content creators, you came to the right place.

At the heart of every successful content marketing campaign is an effective collaboration between the brand and the creator. To get the most out of this process, you should take time to carefully select who you work with – after all, your choice will ultimately decide what kind of content is produced and how well it resonates with your target audience.

With so many factors to consider during this selection process, it can be a daunting task; however, there are eight key points that brands should keep in mind when choosing their partner content creator. By focusing on these core elements – from style and personality to metrics and audience – you can ensure successful collaborations every single time. Read on as we explore how brands should choose their ideal content creators…

Table of Contents

• 8 tips on how to choose the best content creators
  • 1. Arguably, the most important factor in how to choose the best content creators – AUTHENTICITY
    • How to spot authenticity in a blogger or influencer’s content
      • Look for a consistent message
      • Look for genuine emotion
      • Look for real connections
  • 2. Engagement
    • How to spot engagement in a content creator’s blog content and social posts
      • Look for consistent engagement
      • Look for quality comments
      • Look for social shares
  • 3. Influence
    • How to spot if a blogger or content creator has an influence
      • Look at their engagement
      • Look at their audience
  • 4. Audience
    • 2 ways to tell if a content creator’s audience is right for your brand
      • Evaluate the content creator’s audience demographics
      • Compare the content creator’s audience to your target market
  • 5. How to choose the best content creators? Consider their style…
    • Ways to tell if a content creator’s style is right for your brand
      • Do their posts align with your brand’s values?
      • Do they have experience working with brands?
  • 6. Communication and ability to meet deadlines
    • How to make sure content creators deliver on time, every time
      • Set clear expectations
      • Provide adequate resources
      • Offer incentives
  • 7. Passion
    • How to know if a content creator will inject passion when promoting your brand
      • Look for a content creator who is excited about your brand
      • Find a content creator who is passionate about their work
  • 8. How to choose the best content creators? Look at their metrics
    • How to choose the best content creators – what blog metrics should I be looking at?
      • Organic traffic
      • Moz Domain Authority & Ahrefs Domain Rating
      • Semrush Domain Rating & Moz Spam Score
    • Understanding social media metrics for hiring social influencers
      • How to calculate engagement rate
• How Get Blogged helps brands find authentic creators, fast
• You’ve learned how to choose the best content creators, are you ready to put this all into practice?

8 tips on how to choose the best content creators

Let’s get started…

1. Arguably, the most important factor in how to choose the best content creators – AUTHENTICITY

When choosing content creators to work with, brands should look for those who are authentic. This means that they are genuine and transparent in their posts and that their content is an accurate representation of their real life. Authentic content creators will have a loyal following of engaged fans who trust what they say and recommend.

How to spot authenticity in a blogger or influencer’s content

Look for a consistent message

When you’re trying to spot authenticity in a content creator’s work, one of the first things you should look for is a consistent message. Does the content creator have a clear point of view that they consistently communicate? Or do they seem to change their message depending on who they’re talking to or what they’re talking about? A content creator who is being authentic will have a clear and consistent message that they communicate across all of their work.

Look for genuine emotion

Another way to spot authenticity in a content creator’s work is to look for genuine emotion. Does the content creator seem like they’re truly passionate about what they’re talking about? Or do they seem like they’re just going through the motions? A content creator who is being authentic will be genuinely passionate about their work and will show it through their emotions.

Look for real connections

Finally, another way to spot authenticity in a content creator’s work is to look for real connections. Does the content creator seem like they’re truly connected to their audience? Or do they seem like they’re just trying to sell something? A content creator who is being authentic will have a genuine connection with their audience and will be able to build relationships with them.

2. Engagement

Another important factor to consider when choosing the best content creators to work with is engagement. This refers to the level of interaction and connection that the content creator has with their audience. A content creator with high engagement will have a following that regularly comments on, likes, and shares their posts.

How to spot engagement in a content creator’s blog content and social posts

Look for consistent engagement

One of the best ways to spot engagement in a content creator’s blog content and social posts is to look for consistent engagement. This means that the content creator is regularly publishing new content and that their audience is regularly interacting with that content. If you see that a content creator has published a blog post but there are no comments or social shares, it’s likely that their audience is not very engaged.

Look for quality comments

Another way to spot engagement in a content creator’s blog content and social posts is to look for quality comments. This means that the comments are thoughtful and add to the conversation. If you see a lot of comments that are simply one or two words, it’s likely that the audience is not very engaged.

Look for social shares

Another way to spot engagement in a content creator’s blog content and social posts is to look for social shares. This means that people are sharing the content with their own networks. If you see that a blog post or social post has been shared dozens or even hundreds of times, it’s a very good sign that the audience is engaged.

3. Influence

Brands should consider the influence that a content creator has when choosing who to work with. Influence is the ability to sway the opinions and actions of others. A content creator with a lot of influence will have an engaged following and be respected by their peers. Their recommendations will carry weight and could potentially lead to a significant increase in sales for the brands they partner with.

How to spot if a blogger or content creator has an influence

Look at their engagement

One of the best ways to spot if a blogger or content creator has influence is to look at their engagement. This includes things like the number of comments, shares, and likes they get on their posts. It also includes how active they are in responding to comments and interacting with their audience. If a blogger or content creator has a lot of engagement, it’s a good sign that they have influence.

Look at their audience

Another way to spot if a blogger or content creator has influence is to look at their audience. This includes things like the size of their audience, as well as the demographics of their audience. It also includes looking at where their audience is located and how engaged they are with the blogger or content creator. If a blogger or content creator has a large and engaged audience, it’s a good sign that they have influence.

4. Audience

When brands are choosing content creators to work with, they should consider the creator’s audience. It’s important to make sure that the creator’s audience is aligned with the brand’s target audience. This will help to ensure that the content created is relevant and interesting to the people that the brand is trying to reach.

2 ways to tell if a content creator’s audience is right for your brand

Evaluate the content creator’s audience demographics

The first step in determining whether a content creator’s audience is right for your brand is to evaluate the audience. Look at the demographics of the audience, such as their age, gender, location, and interests. Also, take a look at the size of the content creator’s audience. A content creator with a large audience is more likely to be able to reach your target market than one with a small audience.

Compare the content creator’s audience to your target market

Once you have evaluated the content creator’s audience, compare it to your target market. If the content creator’s audience is similar to your target market, then they are more likely to be able to reach your target market with their content. However, if the content creator’s audience is different from your target market, then you will need to consider whether their content is likely to appeal to your target market.

5. How to choose the best content creators? Consider their style…

Another important consideration for brands is the creator’s style. Brands should make sure that the content creator’s style is a good fit for the brand and that it will be able to create content that meets the brand’s standards.

Ways to tell if a content creator’s style is right for your brand

Do their posts align with your brand’s values?

Another important thing to consider when trying to determine if a content creator’s style is right for your brand is whether or not their posts align with your brand’s values. If you are a sustainable fashion brand, for example, you will want to make sure that the content creators you work with post about sustainable fashion and living an eco-friendly lifestyle. This will help to ensure that their style aligns with your brand and that their posts will be of interest to your target audience.

Do they have experience working with brands?

You’ll also want to make sure that the content creator you’re considering has experience working with brands. This will give you a good idea of what it would be like to work with them and whether or not they are professional and easy to work with. Additionally, if they have experience working with similar brands to yours, that’s another good sign that their style will be a good fit for your brand

6. Communication and ability to meet deadlines

Finally, brands should consider the content creator’s ability to meet deadlines. It’s important to make sure that the creator is reliable and will be able to deliver high-quality content on time.

How to make sure content creators deliver on time, every time

Set clear expectations

The first step to ensuring that content creators deliver their work on time is to set clear expectations. This means being clear about the deadlines for each stage of the project, as well as what the final product will look like. By setting clear expectations from the outset, you can avoid potential misunderstandings and ensure that everyone is on the same page.

Provide adequate resources

Another important step is to provide content creators with adequate resources. This includes things like access to relevant research materials, templates or style guides, and any other resources that might be needed to complete the project. By providing adequate resources, you can help content creators save time and produce high-quality work.

Offer incentives

Finally, brands can offer incentives to content creators who deliver their work on time. This could include things like bonus payments, exclusive access to products or services, or early access to new content. By offering incentives, brands can motivate content creators to meet deadlines and produce quality work.

7. Passion

It’s always a good idea to work with a content creator who is passionate about your brand. This passion will come across in their content, and their audience will be more likely to trust and be interested in what they have to say.

How to know if a content creator will inject passion when promoting your brand

Look for a content creator who is excited about your brand

The first step in finding a content creator who will inject passion into promoting your brand is to look for someone who is already excited about your brand. This can be someone who is already a fan of your products or someone who is passionate about the same values that your brand represents. If you can find someone who is already enthusiastic about your brand, it will be much easier to get them excited about creating content for you.

Find a content creator who is passionate about their work

Another way to ensure that a content creator will inject passion into promoting your brand is to find someone who is passionate about their work. This means finding someone who loves creating content and who is always looking for ways to improve their skills. A content creator who is passionate about their work will be more likely to put forth the extra effort required to create high-quality content that will help promote your brand.

8. How to choose the best content creators? Look at their metrics

When you are looking to hire a content creator for your campaign, as we’ve discussed in the previous 7 points, it’s important to ensure that they have the skills and experience necessary to deliver the results you want. But how do you really know if a potential blogger has what it takes? The answer lies in website and social metrics – measuring certain data points can provide valuable insights into a content creator’s performance so you can make more informed decisions about who should be working on your campaign with you.

How to choose the best content creators – what blog metrics should I be looking at?

Organic traffic

Organic traffic is a great metric to measure when evaluating a potential candidate for your campaign. Organic traffic refers to visitors who have found your website through an unpaid search engine result. If they are increasing steadily over time, then this means the blog is producing high-quality content that readers enjoy and find interesting and/or useful. Additionally, this metric can also be used as an indicator of how well the blog is optimised for search engines, which could be beneficial for your brand’s visibility online.

Moz Domain Authority & Ahrefs Domain Rating

Moz domain authority and Ahrefs domain rating are two other metrics you should consider when evaluating bloggers for your campaign. These two measures evaluate the overall quality of a website’s backlinks, or links coming from external websites pointing back to yours. A higher score indicates that the blog has earned links from reputable websites that could help build credibility for your brand, which could be beneficial for SEO purposes as well. Additionally, having strong backlink profiles can help drive more organic traffic too!

Semrush Domain Rating & Moz Spam Score

Finally, two other metrics worth considering when hiring a blogger are Semrush domain rating and Moz spam score. Semrush domain rating evaluates a website’s organic search performance while Moz spam score identifies any suspicious links pointing back to the blog or website in question. Both of these metrics can provide valuable information about how well a potential candidate is performing online and whether their website is being penalised by search engine algorithms because of spammy links or practices.

Understanding social media metrics for hiring social influencers

The engagement rate of an influencer is a great way to measure how successful their posts and campaigns are. Let’s dive into what it means and how to calculate it.

How to calculate engagement rate

Engagement rate is a metric that measures how much interaction a content post receives from its audience, such as likes, comments, and shares. It’s calculated by dividing the total number of interactions (likes + comments + shares) by the number of followers at the time of the post multiplied by 100. This will give you a percentage which reflects the amount of people who engaged with your post versus those who didn’t.

For example, if an influencer has 10,000 followers on Instagram and their post receives 1,000 likes, 200 comments and 30 shares, then their engagement rate would be calculated like this: (1000+200+30)/(10,000 x 100) = 13%. So 13% of their followers interacted with their post in some way.

It’s important to note that these numbers can vary greatly depending on the type of content being posted and niche that an influencer falls into. For instance, micro-influencers typically have lower follower counts but higher engagement rates because they often focus on topics in greater depth than larger influencers do which allows them to build deeper connections with their audiences over time. This makes them more powerful for promoting products or services than someone with many followers but little engagement because it means that each person who interacts with their content is more likely to take action based on what they see or read in it.

How Get Blogged helps brands find authentic creators, fast

1. Content creators, bloggers and influencers opt-in to be a part of the Get Blogged community. We never scrape creator data like other blogger outreach platforms do – this means that every profile you view is carefully crafted and 100% genuine.
2. We manually appraise every blog that a user adds to their profile – this means that we use our professional judgement and expertise to ensure that every blog is authentic.
3. We encourage bloggers to verify their blog ownership.
4. No estimated traffic stats here. We encourage every blogger to connect their Get Blogged profile to our custom-built Google Analytics API to show their REAL traffic metrics.
5. We encourage every social influencer to connect their social platforms via our APIs to show you ACCURATE follower and engagement metrics.
6. We manually award reliable content creators with a proven track record and 5-star reviews with the coveted ‘recommended’ badge so you can be sure you’re hiring good creators that won’t let you down.
7. We encourage all brands to leave reviews (good or bad) when they’ve finished their campaigns to help others.
8. The Get Blogged team keep a close eye on our creator community, removing anyone who doesn’t meet our standards or breaks any rules.

“I advise you to work only with authentic content creators in order to leverage their credibility, trustworthiness, and experience in creating engaging campaigns that capture the attention of their target audiences. The Get Blogged platform takes away the guess-work and saves time, allowing you to focus on what matters – growing your business with authentic content creators.”

Ben – CEO of Get Blogged

You’ve learned how to choose the best content creators, are you ready to put this all into practice?

Now you’re ready to get the most out of your content marketing campaigns and it’s time to start focusing on finding the right collaborator for your brand. Keep the key points on how to choose the best content creators in mind during your selection process and don’t be afraid to communicate openly and honestly with potential candidates. This will lay the foundation for a fruitful partnership that consistently produces high-quality content that engages and resonates with your target audience.