Before you finalise your blogger marketing plans, it pays to understand when your customers start searching for seasonal products. The next few months are positively brimming with exciting opportunities to reach your perfect customers, with a number of key shopping occasions on the calendar.

Aligning your blogger outreach with e-commerce search trends ensures your products get seen at the exact moment customers are ready to buy. By understanding when traffic picks up, peaks, and tapers off for major holidays, you can schedule your campaigns for maximum impact.

Here are the key traffic trends for the upcoming festive season and how you can use them to build powerful blogger marketing campaigns.

Seasonal E-commerce Traffic Trends

Based on typical search behaviour and sales data, we’ve refined the traffic patterns for the biggest shopping events from August to December. Use these timelines to plan your product reviews, gift guide placements, and sponsored content.

Halloween Traffic Trend

Halloween is no longer a single-day event; it’s a season of creative expression, decoration, and celebration. Your campaign timing is crucial to capture both early-bird shoppers and last-minute buyers.

• Picks up: 1st August
• Peaks: 15th-20th October
• Tapers off: 31st October

Why This Trend Matters

The long build-up means you have a wide window to engage with customers. Early searches in August are often for inspiration, making it the perfect time for bloggers to showcase their products in “get the look” posts or DIY decoration guides. The mid-October peak is when purchasing decisions are made, so your products need to be featured in “best of” lists and gift guides.

Blogger Campaign Ideas for Halloween

• Costume & Decor Lookbooks: Collaborate with fashion and lifestyle bloggers to create lookbooks featuring your products. This could range from full costumes to makeup tutorials or home decor showcases. For example, a “Top 5 Spooky & Stylish Halloween Decor Ideas” post can drive significant traffic.
• Themed Recipe & Party Guides: If you sell food, drinks, or party supplies, partner with food and parenting bloggers. Commission posts like “Easy Halloween Treats for Your Class Party” or “How to Host the Ultimate Halloween Bash,” featuring your products as essential ingredients or supplies.
• Product Reviews & Unboxings: Send your Halloween-themed items to bloggers for review. An unboxing video or a detailed blog post can build excitement and trust. This works especially well for subscription boxes, unique gadgets, or high-quality costume pieces.

Diwali Traffic Trend

Diwali, the Festival of Lights, is a major celebration that brings families and communities together for festivities, gifting, and home transformation. Brands have a unique opportunity to connect with shoppers seeking inspiration and quality products for this holiday.

• Picks up: 1st September
• Peaks: 10th–20th October
• Tapers off: 25th October

Why This Trend Matters

Diwali-related searches and shopping start early, with planners looking for gifts, decorations, and festive recipes as soon as September. The peak aligns with the days leading up to Diwali, when last-minute preparations take place and celebratory spending reaches its height.

Blogger Campaign Ideas for Diwali

Gift Guides for Diwali: Secure placement in curated gift guides, such as “Diwali Gift Ideas for Family & Friends,” increasing your product’s discoverability among shoppers looking for something special for their loved ones.

Thanksgiving Traffic Trend

Festive Decor Guides: Collaborate with bloggers to create visual guides on styling the home for Diwali. Think lighting, rangoli patterns, and centrepiece ideas featuring your products.

Traditional Recipe Features: Partner with food bloggers for posts or videos showcasing classic Diwali sweets and savoury dishes, highlighting your ingredients, cookware, or serving pieces within the recipes.

While primarily a US holiday, Thanksgiving’s themes of gratitude, family, and feasting have a global appeal. For UK brands, this period is an excellent opportunity to target customers preparing for autumn gatherings and the start of the festive season.

• Picks up: 15th September
• Peaks: 15th-22nd November
• Tapers off: 30th November

Why This Trend Matters

Searches beginning in September are all about planning. Customers are looking for recipes, tablescape inspiration, and hosting tips. As the peak approaches in mid-November, the focus shifts to last-minute food shopping and finding the perfect outfit.

Blogger Campaign Ideas for Thanksgiving

• “Host with the Most” Guides: Partner with home and lifestyle bloggers to create content around hosting the perfect autumn dinner. Your kitchenware, home decor, or even smart home devices could be the star of a “5 Must-Haves for a Stress-Free Thanksgiving” guide.
• Recipe Development: Commission food bloggers to create unique recipes using your products. A special sauce, a unique spice blend, or even a brand of cookware can gain credibility when featured in a trusted blogger’s “Secret to the Perfect Roast Turkey” post.
• Autumn Fashion Edits: Collaborate with fashion bloggers to create “What to Wear for Your Family Gathering” posts. This is ideal for brands selling cosy knitwear, stylish boots, or sophisticated casualwear.

Advent Traffic Trend

The anticipation of Christmas is a shopping season in itself. Advent calendars have exploded in popularity, extending far beyond chocolate to include everything from beauty products to gourmet snacks.

• Picks up: 1st October
• Peaks: 20th-30th November
• Tapers off: 24th December

Why This Trend Matters

Advent calendar searches start early as they are considered a purchase and often sell out. The peak in late November aligns with a final rush to buy before 1st December. Your campaigns should start in October to capture the early buzz.

Blogger Campaign Ideas for Advent

• Advent Calendar Unboxings: The most effective campaign is to have bloggers unbox your Advent calendar on their channels. Daily stories on Instagram or a full YouTube video can create a massive buzz and drive pre-orders.
• “Best Advent Calendars of 2025” Features: Secure a spot in curated gift guides. Bloggers often compile lists of the best calendars by category (e.g., “Best Beauty Advent Calendars,” “Top Advent Calendars for Men”). Being on this list puts you directly in front of motivated buyers.
• DIY Advent Calendar Ideas: If you sell smaller items, partner with craft or parenting bloggers to create a “DIY Advent Calendar” post. Your products can be featured as the perfect daily fillers, offering a creative alternative to pre-made calendars.

Hanukkah Traffic Trend

Hanukkah is an eight-day celebration focused on family, tradition, and light. Marketing for this holiday requires a respectful and authentic approach that resonates with its cultural significance.

• Picks up: 15th October
• Peaks: 1st-5th December
• Tapers off: 10th December

Why This Trend Matters

Planning starts well in advance. The peak just before and during the first few days of Hanukkah is when gift-giving and preparations are in full swing. Content should be live by late October to influence early planning.

Blogger Campaign Ideas for Hanukkah

• “8 Nights of Gifting” Guides: Collaborate on gift guides themed around the eight nights of Hanukkah. This format is perfect for showcasing a range of your products, from smaller token gifts to a larger, final-night present.
• Traditional Recipe Features: Partner with food bloggers to share traditional Hanukkah recipes, such as latkes or sufganiyot, using your kitchen appliances or food products. This builds a genuine connection with the audience.
• Family Activity & Decor Ideas: Work with parenting and lifestyle bloggers to create content around Hanukkah traditions. This could include craft ideas for children, home decoration tutorials, or ways to celebrate, all subtly featuring your brand.

Christmas Traffic Trend

Christmas is the largest retail event of the year. The search and shopping season is long, with distinct phases that require different marketing tactics.

• Picks up: 1st September
• Peaks: 25th November-15th December
• Tapers off: 26th December

Why This Trend Matters

The peak period, driven by Black Friday and Cyber Monday, is the most competitive time. Early campaigns in September and October can capture organised shoppers and build brand awareness before the noise intensifies. Post-Christmas traffic is also valuable for sales and promoting items for the New Year.

Blogger Campaign Ideas for Christmas

• Targeted Gift Guides: This is the most powerful tool in your Christmas marketing arsenal. Commission bloggers to feature your products in highly specific gift guides, such as “Gifts for Dads Who Have Everything,” “Eco-Friendly Stocking Fillers,” or “Luxury Gifts for Her.”
• Product Reviews for Gifting: Sending your product to a blogger for an in-depth review helps customers make informed purchasing decisions. A review titled “Is the [Your Product] Worth It? An Honest Review” can build immense trust.
• Sponsored “Day in the Life: Christmas Prep” Content: Partner with a blogger for an immersive content piece. Whether it’s a vlog decorating the house with your products or a blog post about their Christmas Day menu featuring your food items, this narrative-driven content is highly engaging.

Plan Your Seasonal Campaigns with Get Blogged

Understanding these traffic trends allows you to be strategic with your marketing budget. Instead of guessing, you can time your blogger campaigns to align perfectly with customer intent, ensuring your brand is visible when it matters most.

Ready to put these insights into action? You can get your products featured in gift guides, reviews, and sponsored posts from only £26 on Get Blogged. Plan your seasonal campaigns today and make this festive season your most successful yet.