As the holiday season fast approaches, now is the perfect time to start brainstorming ways to collaborate with bloggers and influencers. After all, what better way to promote your brand or business than by teaming up with bloggers who already have a dedicated following?

The holidays are a critical time for retailers-and Thanksgiving is no exception. With Christmas right around the corner, brands need to pull out all the stops to ensure they get a piece of the pie. And one of the best ways to do that is with influencer marketing.

Thanksgiving is the perfect opportunity to get creative with your promotions and team up with bloggers on unique content. Better yet, this content will resonate with your target audience. In this post, you’ll discover six ideas to get you started. But first…

What is Thanksgiving, and when is it celebrated?

Thanksgiving is a holiday that is celebrated in the United States on the fourth Thursday of November. Thanksgiving is usually a time when family and friends get together to share a meal and give thanks for the things that they are grateful for. For many people, this includes their family, friends, health, home, and the freedoms they enjoy. The first Thanksgiving was celebrated by the Pilgrims after their first harvest in 1621. Since then, it has become a tradition in the United States.

Thanksgiving usually involves a large feast, with turkey being the traditional main dish. Pumpkin pie is also a popular dessert. Other popular dishes include mashed potatoes, stuffing, and cranberry sauce.

Though Thanksgiving originated in the United States, it has been adopted by Canadians as well. Thanksgiving in Canada is celebrated yearly on the second Monday of October.

6 ways to collaborate with bloggers this Thanksgiving

1. Run Thanksgiving giveaways

Who doesn’t love a good giveaway? Host a Thanksgiving-themed giveaway on your blog or social media channels and team up with a few of your favourite bloggers or influencers to promote it. Make sure the prize is something that will appeal to your target audience and requires minimal effort for them to enter.

2. Share Thanksgiving recipes

For foodie brands, get into the spirit of the season by sharing Thanksgiving-themed recipes on your blog or social media channels. You could team up with a food blogger or influencer who specialises in Thanksgiving recipes and have them guest post on your site or create a unique recipe using one of your products as an ingredient. If you’re feeling extra festive, you could even put together a digital cookbook featuring contributions from several different bloggers and influencers.

3. Collaborate on DIY projects with crafty bloggers

Holidays are all about crafting, decorating, and DIY projects. Teaming up with a creative blogger or influencer who loves sharing DIY projects is a great way to get your brand or business in front of their followers this Thanksgiving. They could create a unique Thanksgiving-themed project using one of your products as an ingredient or promoting one of your services as part of the process. For example, if you sell paints, they could share a tutorial for creating hand-painted Thanksgiving place cards using your product.

4. Send a Thanksgiving care package to influencers

A Thanksgiving-themed influencer marketing campaign is the perfect way to promote your brand during the holiday season. Here’s how it works: choose a group of influencers who fit your target demographic, and send them each a Thanksgiving-themed care package containing a few of your products. Ask them to use the products in their holiday celebrations and post photos or videos of themselves doing so on social media, using a specific hashtag that you create for the campaign.

As people search for Thanksgiving-related content online, they’ll come across the posts from the influencers and learn about your brand. With any luck, they’ll be inspired to try your products for themselves.

5. Festive gift guides

Gift guides are incredibly popular this time of year as people start thinking about what presents they want to give their loved ones for Christmas. Why not team up with a few bloggers or influencers and put together gift guides featuring items from your brand? This is a great way to introduce their followers to your products while also giving them some great gift ideas for the holidays.

6. Give back as part of your marketing campaigns

Thanksgiving is a time when families come together to give thanks for all they have. It’s also a time when people turn their thoughts towards giving back to those less fortunate.

This Thanksgiving, why not launch a marketing campaign that encourages people to do just that?

There are countless ways to get involved in giving back during the holidays. Organisations like Habitat for Humanity and the Salvation Army have donation drives where people can donate money or items like clothing and toys. Local food banks always need volunteers to help sort and distribute food, and there are often opportunities to deliver meals to homebound seniors or families in need.

Your marketing campaign could highlight the many ways that people can get involved in giving back this Thanksgiving, and encourage them to do so. You could commission bloggers to create blog posts featuring stories of people who have been helped by these organisations or create a short video showing the difference that even a few hours of volunteering can make. Whatever you do, you’ll be sure to spread some holiday cheer – and make a difference in your community at the same time.

2 brands that nailed Thanksgiving influencer marketing

Thanksgiving is a time for family, friends, and, of course, food, and for brands, it’s the perfect opportunity to connect with audiences in creative and meaningful ways. This year, we’ve seen some standout Thanksgiving influencer marketing campaigns that not only captured the holiday spirit but also drove impressive engagement. From mouthwatering recipes to playful pet-focused content, these brands found unique ways to resonate with their audiences. If you’re looking for inspiration, check out how these two brands nailed their Thanksgiving campaigns.

King’s Hawaiian Rolls x Zoha Malik

In 2023, King’s Hawaiian partnered with the incredible food influencer Zoha Malik (@bakewithzoha) to showcase creative recipes like Korean Cream Cheese Garlic Buns using their sweet rolls. The campaign generated a 22% engagement rate and over 2.8 million views, inspiring followers to incorporate the rolls into their Thanksgiving feasts. You can read more about this campaign here.

Figo Pet Insurance’s “Counter Surf Insurance” UGC campaign

Figo Pet Insurance launched a playful campaign offering $50 gift cards to pet owners who shared photos of their pets “stealing” Thanksgiving food. This lighthearted initiative resonated with pet-loving households, driving significant engagement using UGC and brand awareness. Read more about the campaign here.

Struggling for campaign ideas for your brand? We’ve got you…

The Get Blogged team are bursting with ideas for Thanksgiving campaigns. Just reach out at any time, and we’ll help you plan a winning blogger campaign that suits your budget and meets your goals!

There are endless possibilities when it comes to collaborating with bloggers and influencers during the holidays. The most important thing is to come up with creative content that will resonate with their followers and also promote your brand in a positive light. By taking advantage of opportunities like giveaways, recipes, DIY projects, and gift guides, you’ll be well on your way to having a successful holiday season!

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