As summer fades and the excitement of the back-to-school season kicks in, brands have a unique opportunity to partner with bloggers to create impactful campaigns. Bloggers are trusted voices with engaged audiences, and working with them can help amplify your brand’s message in a meaningful and authentic way.

Whether you’re in the parenting niche, tech, fashion, or even food, here are 20 creative back-to-school campaign ideas to inspire your collaboration with bloggers.

1. Parenting Hacks and Tips

Partner with parenting bloggers to create content about practical back-to-school hacks, from packing lunches to managing school drop-offs. These posts resonate highly with parents juggling a busy family life and position your brand as an ally during this hectic time.

Example

Ask bloggers to showcase how your scheduling app simplifies family routines or how your organisation solution declutters morning chaos.

2. Backpack Essentials

Collaborate with lifestyle or education bloggers to showcase a curated selection of essential items for school. Include your brand’s products and bundle them with other popular supplies.

Example

A fashion blogger could feature trendy backpacks styled with your brand’s lunchboxes or stationery inside.

3. Healthy Lunchbox Ideas

Collaborate with food bloggers to develop engaging posts or videos around easy, healthy, and creative lunchbox recipes. Add in a recipe challenge for extra engagement.

Example

Challenge a group of food bloggers to use your food storage containers or snack products, sharing recipes their followers can replicate.

4. Tech for School Success

Tech bloggers can spotlight gadgets, software, or apps that help students stay on top of their studies. These campaigns are especially relevant for older students and parents shopping for tech upgrades.

Example

A blogger could write about how your productivity tool or tablet enhances study sessions and keeps assignments organised.

5. Teacher Appreciation Campaigns

Show support for educators by asking bloggers to create content celebrating teachers. Include gift guide ideas featuring your brand’s products.

Example

A stationery brand might collaborate with education bloggers to showcase thoughtful teacher gifts that include custom planners or pen sets.

6. DIY School Supplies

Kids love to personalise their belongings. Create a campaign with craft bloggers to inspire fun DIY school supply ideas using your materials.

Example

Send glitter pens or stickers to craft bloggers and challenge them to create content featuring unique and fun notebook designs.

7. First Day of School Outfits

Reach out to fashion bloggers to curate style guides for the first day of school. This is a fantastic way to promote clothing, shoes, or accessories.

Example

A fashion blogger could do a “7 first-day looks” feature sponsored by your clothing brand, appealing to parents shopping for their kids or teens looking for trendy outfits.

8. Study Space Makeovers

Work with interior design or lifestyle bloggers to showcase quick and easy ways to create a productive study area at home. Featuring your brand’s furniture, lighting, or decor will seamlessly integrate into the content.

Example

A collaboration with bloggers could demonstrate how a desk lamp or ergonomic chair from your range transforms a study space.

9. Back-to-School Giveaways

Who doesn’t love a good giveaway? Partner with popular bloggers in various niches to run a giveaway featuring your back-to-school products as prizes.

Example

Ask participating bloggers to design a giveaway post where followers can win a bundle of school supplies by engaging with the campaign.

10. Budget-Friendly Back-to-School Shopping

Financially savvy parents are always looking for ways to save. Collaborate with money-saving bloggers to help their audiences shop for back-to-school essentials without breaking the bank.

Example

A blogger could showcase your discounts or bundle offers, blending them into a relatable frugal shopping guide.

11. Sustainable School Solutions

Eco-conscious bloggers can promote their sustainable products, from reusable water bottles to eco-friendly clothing. Highlight how your brand contributes to a greener back-to-school season.

Example

A sustainable living blogger might feature your washable snack bags as part of a zero-waste school lunch blog post.

12. After-School Snack Ideas

Food bloggers can also focus on delicious and quick snack recipes that make the after-school period nourishing and stress-free for families.

Example

Feature your food products, like crackers, dips, or dairy alternatives, in engaging snack tutorial videos.

13. Homework Hacks and Tools

Showcase how your brand helps students tackle homework time. Education bloggers can highlight tools, apps, or techniques to make learning easier and fun.

Example

Blogs focusing on learning aids, like educational software, could demonstrate how these products improve study productivity.

14. Parenting Survival Kits

Help parents feel prepared with kits, including your products. Parenting bloggers can demonstrate how these kits help manage the back-to-school rush.

Example

A blogger could include your brand’s insulated coffee mugs or ready-made meal kits for parents juggling busy mornings.

15. Dorm Room Décor Ideas

If your brand caters to college students, collaborate with home décor bloggers to inspire stunning dorm setup ideas.

Example

Encourage bloggers to feature your storage products or bedding range in a stylish dorm room tour.

16. Encouraging Positive Mindsets

Work with mental health or parenting bloggers to spotlight products or routines that help reduce stress and anxiety in students as they head back to school.

Example

Collaborate on content focusing on how your mindfulness app or stress-relief tools can help teens feel more confident.

17. After-School Activities

Sports or hobby bloggers can feature products or services related to extracurriculars like sports equipment, arts supplies, or even after-school snack packs.

Example

A sports-focused blog could create content around choosing the right gym bag, promoting your brand’s durable and stylish options.

18. Back-to-School Checklists

Collaborate on complete checklists that make prepping for a new school year easier. Include your brand’s offerings as key items in the list.

Example

A lifestyle blogger could write a checklist featuring your brand’s products in categories like clothing, tech, or classroom supplies.

19. Customisable Supplies

Kids love school supplies that reflect their personalities. Partner with craft or parenting bloggers to showcase how customisable your products are.

Example

Send blank lunchboxes or notebooks for bloggers to personalise and create tutorials for their audiences.

20. Special Needs Resources

Ensuring inclusivity, work with special needs bloggers to promote tools, tech, or resources that help children with unique learning requirements thrive in school.

Example

A parenting blogger could feature sensory-friendly clothing or simple assistive learning tools from your brand.

Back-to-School Blogger Campaigns

The back-to-school season is brimming with opportunities for brands to connect with audiences. By collaborating with bloggers across diverse niches, you can deliver authentic and highly-targeted campaigns that resonate deeply with your target market. Choose a campaign idea, team up with the right bloggers, and get started on creating back-to-school collaborations that leave an impression!