Search engine optimization is a moving target. What works one day may not work the next, which is why it’s important to always be experimenting with new content and strategies. That said, there are certain types of content that tend to perform well on search engines and that are worth incorporating into your SEO strategy. Here are five of them:
How-to guides are a great way to show off your expertise while also helping people solve a problem. When writing a how-to guide, make sure to include plenty of relevant keywords and use language that your target audience will understand. Also, be sure to break the guide down into easy-to-follow steps so that people can actually use it and follow along.
People love lists because they’re easy to read and digest. They’re also great for SEO because you can pack them full of relevant keywords and link to other articles on your site (which helps with both click-through rate and dwell time). When creating a listicle, make sure it’s comprehensive and informative so that people will actually want to read it.
Another great way to show off your expertise is by answering common questions that people have in your industry. You can compile these questions and answers into an FAQ page on your website or do a standalone Q&A article. Either way, make sure to include plenty of relevant keywords so that people can find your content when they’re searching for answers online.
If you sell products, then you know that people are always looking for the best deal. A great way to help them out (and drive traffic to your site) is by doing side-by-side comparisons of similar products. These types of articles tend to perform well on search engines because they’re packed with relevant keywords and tend to be very comprehensive. Just make sure you’re always comparing apples to apples (or products that are actually similar) so that people don’t get confused.
Case studies are a great way to show off how well your products or services work in the real world. If you have some happy customers, reach out to them and see if they’d be willing to participate in a case study. These studies tend to perform well on search engines because they usually include tons of relevant keywords and media (photos, videos, etc.). And they also help build trust with potential customers who may be on the fence about doing business with you.
Now it’s time to create your content strategy
If you’re looking to improve your SEO strategy, then consider incorporating some (or all) of these types of content into your marketing mix. From how-to guides and product comparisons to case studies and Q&As, there’s something here for everyone – and each one can help you attract more visitors from search engines. So what are you waiting for? Use Get Blogged to get your content today!