Today, I’m sharing some insider tips to help you get the most out of your collaborations within the Get Blogged community – whether it’s sponsored posts, product reviews, affiliate partnerships, or something completely unique.
These tried-and-tested strategies ensure you stretch your budget further while improving SEO, referral traffic, and audience reach.
10 Collaboration Tips & Tricks for Success
1. Your campaign WILL attract talent
Our carefully enthusiastic community of bloggers often goes above and beyond what’s expected. No matter your budget, your campaigns will likely attract blogs with higher metrics than you anticipate. For example, if you set your campaign at a DA20+ requirement, there’s a very good chance you’ll collaborate with bloggers running DA30+ blogs.
2. The power of micro-influencers
Micro-influencers may have a smaller follower count but boast engaged, loyal audiences. Partnering with several micro-influencers often outshines working with one big name, delivering high-impact results.
3. Evergreen content is gold
Ask bloggers to create timeless content that stays relevant for years. Evergreen posts consistently drive traffic, boost SEO, and ensure long-term value for your investment.
4. Add a layer of interaction
Interactive elements like competitions, polls, quizzes, and infographics are highly effective. They increase engagement and keep readers glued to the page/post, building a stronger connection to your brand.
5. Tap into email lists
Some bloggers have email newsletters packed with loyal subscribers. If their audience matches yours, having your brand featured in their newsletter can significantly broaden your reach.
6. Authentic stories build trust
Authenticity sells. Encourage bloggers to weave your product or service naturally into personal stories. When readers connect emotionally, they’re more likely to take that next step toward a purchase.
7. Track and learn
Use tracking links, like UTM parameters, in the URLs you provide. This helps you measure performance, showing which collaborations drive the most traffic and conversions. Insights like these allow you to refine your approach for future campaigns.
8. Repurpose. Repurpose. Repurpose
A single collaboration can generate content to last you weeks. Blog posts can become TikTok videos, short Reels, or even quotes for email marketing. Squeeze every drop out of great content.
9. Quality visuals = Big results
High-quality visuals matter. Collaborate with bloggers who shine in the photo or video department to make your product look irresistible. Great visuals grab attention, tell stories, and enhance the way your offering is perceived.
10. Brainstorm together
Two heads are better than one! Working with bloggers on creative ideas not only gets them invested in the partnership but also leads to content that resonates better. After all, they know their audience best!
It’s time to find your tribe!
The Get Blogged platform makes it easy for you to uncover partnerships that fit your needs. There are endless ways to collaborate creatively.
If you have any questions or want to brainstorm ideas, we’re always here to help. Plus, the bloggers in our community are ready and excited to bring your campaigns to life.