As a marketer, you’re always looking for ways to get an edge on the competition. And what better way to do that than to capitalise on one of the biggest shopping days of the year? Black Friday link-building campaigns can help you do just that. Let’s dig into the detail…
Why Black Friday is a marketing necessity
For many retailers, Black Friday is the most important day of the year. It’s the day when stores offer massive discounts and shoppers line up early in the morning to take advantage of them. In recent years, Black Friday has become so popular that it has spilt over into Thanksgiving Day itself, with many stores opening their doors on Thursday evening to get a jump on the competition.
So, why is Black Friday such a big deal? And what does it mean for your marketing calendar? Let’s take a closer look.
The origins of Black Friday
Contrary to popular belief, Black Friday is not actually a holiday. It got its name in the 1960s, when police in Philadelphia used the term to describe the chaotic scene that unfolded on the day after Thanksgiving. As stores began offering ever-larger discounts on that day, shoppers began flooding into downtown Philadelphia, causing traffic jams and overcrowding. The police were not happy about it.
Over time, though, the negative connotation of the term dissipated and it became widely used by retailers to refer to the busiest shopping day of the year. These days, Black Friday is seen as an unofficial start to the holiday shopping season and a crucial day for retailers’ bottom lines. In fact, according to the National Retail Federation, Black Friday is typically the busiest shopping day of the year in the United States—surpassing even Cyber Monday.
What Black Friday means for marketers
For marketers, Black Friday is an opportunity to reach shoppers at a time when they are already in a spending mood. It’s also a chance to clear out slow-moving inventory before the end of the year. And because so many people shop on Black Friday, it’s an ideal time to launch new products or promote special deals and discounts.
Of course, planning a successful Black Friday marketing campaign takes some careful thought and strategic planning. But if you can get it right, the rewards can be significant. So if you haven’t already started thinking about how you’re going to take advantage of Black Friday this year, now is the time to do it. Trust us—your bottom line will thank you for it!
The power of link building
You’ve heard of link building, but what exactly is it? And why should you care? Link building is the process of acquiring links from other websites to your own. Search engines view each link (as long as it’s from an authoritative site) as a vote of confidence for your website, so generally speaking, the more links you have, the higher your site will rank in search engine results pages (SERPs).
Link building is an important part of any SEO strategy because it helps improve your website’s visibility and organic traffic. In other words, it’s a powerful tool that can help you reach your target audience and achieve your business goals.
But link building isn’t easy. It takes time, effort, and patience. And it’s not something you can do overnight. But if you’re willing to put in the work, link-building can be a powerful tool that will help you reach your target audience and achieve your business goals. (Shameless plug, we know a great platform to help you acquire some great links and mentions.)
Why link building is important
As I mentioned above, search engines use links as a way to measure the trustworthiness and authority of a website. The logic goes like this: if Website A is linking to Website B, then Website B must be trustworthy and authoritative.
Therefore, the more links you have from high-quality websites, the better your website will rank in SERPs. Link building is also important for driving referral traffic to your website. Referral traffic is the traffic that comes to your website from sources other than search engines (e.g., social media, blogs, etc.).
And since referral traffic has a lower bounce rate and higher conversion rate than other types of traffic, it’s essential for any business that wants to increase its online sales or leads.
How to build links
There are many ways to build links, but not all methods are created equal. Some methods, such as buying links from link farms or spammy blogging networks, might get your site penalised by Google. Others, such as guest blogging or creating infographics, are time-consuming but effective. The best link-building strategy is one that uses a mix of different methods to create high-quality links from a variety of sources.
Some common link-building methods include:
- Creating infographics
- Guest blogging
- Creating helpful resources (e.g., ebooks, guides, templates)
- Asking for testimonials and reviews
- Participating in forums and discussion boards
- Sponsoring events or conferences
Link building is an important part of any SEO strategy because it helps improve your website’s visibility and organic traffic. But it’s not something you can do overnight; it takes time, effort, and patience. If you’re willing to put in the work, though, link-building can be a powerful tool that will help you reach your target audience and achieve your business goals.
3 benefits of running link-building campaigns during Black Friday sales
Now we’ve learned a little about the basics of link building, and how it can be a time-consuming and difficult process, Black Friday provides the perfect opportunity to get some high-quality links. Here’s why:
1. Increased web traffic
Black Friday is one of the busiest shopping days of the year. That means that there will be a lot more people online looking for deals and discounts. And if your website is optimised for Black Friday, you could see a significant increase in web traffic.
2. Improved search engine rankings
More web traffic usually means improved search engine rankings. And since people are generally looking for deals and discounts on Black Friday, if your website is ranking higher in search results, you’re more likely to get clicks and conversions.
3. Increased brand awareness
With more people online searching for deals, there’s also an increased chance that they’ll come across your website and learn about your brand. If you have a well-executed Black Friday campaign, you could see a significant increase in brand awareness and reach.
Black Friday link-building campaigns can be a great way to get an edge on the competition. By capitalising on the increased web traffic and improved search engine rankings, you can reach more people with your message and improve your bottom line. So what are you waiting for? Let’s start planning your Black Friday campaign. Read on…
6 Black Friday link-building ideas you can’t afford to miss
The holiday shopping season is upon us, and that means it’s time to start thinking about your Black Friday link-building campaigns. If you want to make the most of this crucial time of year, you need to have a plan in place to get high-quality links from authoritative websites.
Here are 6 great link-building ideas that are sure to help your business succeed this Black Friday:
1. Create an exclusive Black Friday discount or offer
One of the best ways to get links from high-authority websites is to offer an exclusive discount or deal that can be promoted on those sites. This is a win-win situation; the website gets to promote a great offer to its audience, and you get a link back to your website. To make this work, reach out to websites in your industry and pitch them your exclusive offer. Be sure to stress how it will benefit their audience and why it’s worth promoting on their site. Not sure how to reach out to website owners in your niche? We’ve got you.
2. Build relationships with bloggers in your niche
One of the best ways to reach consumers on Black Friday is through blogger marketing. Identify a few popular bloggers in your niche and reach out to them about partnering on a Black Friday promotion. Offer them a percentage of sales or a flat fee in exchange for promoting your products or services on their blog and social media channels. Be sure to set clear expectations about what you expect from them in terms of deliverables.
3. Run competitions and giveaways via social media
In addition to blogger marketing, consider running a contest or giveaway on social media. This is a great way to generate buzz and excitement around your brand. To sweeten the pot, offer a grand prize that’s irresistible (think: free products, gift cards, or a trip). Be sure to promote your contest across all of your channels and use relevant hashtags so that people can easily find and enter your contest. We like Rafflecopter for this.
4. Sponsor a charitable Black Friday event
Another great way to get links during the holiday season is to sponsor a charitable event. This could be anything from a food drive to a toy drive to a coat drive or even a local litter pick. Whatever type of event you choose, make sure it’s something that aligns with your brand and that you’re passionate about. Then, reach out to local news outlets and pitch them the story of your event. Most publications are always looking for feel-good stories during the holidays, so there’s a good chance they’ll be interested in featuring your event on their website. And of course, don’t forget to include a link back to your website!
5. Email list
Finally, don’t forget about email marketing! Send out a couple of email blasts leading up to Black Friday with deals and discounts that your subscribers can take advantage of. Make sure to segment your list so that you’re only sending relevant information to people who actually want it. No one likes getting bombarded with emails, so be mindful of how often you’re sending messages. A few times leading up to the big day should suffice.
6. Host a Black Friday sale on your own website
Last but not least, don’t forget about promoting your own Black Friday sale on your website! This is a great way to increase traffic (and sales) during the holiday season. To really make an impact, create a dedicated landing page for your sale and promote it across all of your channels – social media, email marketing, etc. – leading up to the big day. And don’t forget to reach out to any influencers or bloggers who might be interested in promoting your sale as well!
As you can see, there are plenty of ways to score high-quality links this Black Friday. By getting creative and thinking outside the box, you can make sure your link-building campaigns are successful – and generate some sales for your business in the process!
Are you ready?
Black Friday is a great opportunity to boost sales and grow your business. By implementing some well-planned marketing tactics, you can ensure that your Black Friday campaign is successful. Influencer marketing, social media contests, and email blasts are all great ways to reach consumers and promote your deals. So start planning today and get ready for a successful Black Friday! Need help building your campaigns and get started? We’re here to help you, just reach out.