For many, the festive period equals relaxing, having fun and spending time with friends and family whilst you celebrate the year ending. For some, it also means reflecting and resetting; using the time to set your personal and business goals for 2022.
Bloggers and influencers can help you launch new products and services, spread the word about your brand, help increase your sales and reach engaged audiences in your niche that you otherwise might not have connected with.
But, even though we know we can work with content creators, we realise that it’s hard to plan campaigns time after time, continually resonating with bloggers and their niche audiences. So, that’s where our expertise comes in handy – in fact, it’s what we love to do the most!
65 Popular Topics For January & February
Here we have brainstormed 65 popular new year topics that you could base your campaigns around to spark some December / January campaign planning creativity.
As you drill down the list, see which topics trigger some inspiration and resonate with your plans for 2022. We recommend picking a few key topics that match your brand well and then fleshing them out into more solid campaign ideas. Of course, if you get stuck, we’re always on hand to offer thoughts and advice!
- New Year’s resolutions
- Physical wellness
- Mental wellness
- Meditation & mindfulness
- Healthy eating
- Veganism and vegetarianism
- Body positivity
- Beauty regime & skincare
- Enhanced appearance (think teeth-whitening for example)
- Inspirational quotes
- Goal setting
- Bucket list
- Saving money
- Spending less
- January sales
- Impulse buys
- New wardrobe / style
- New haircut / colour
- Trends reflections
- Trends to look forward to
- New job
- Work goals
- Business goals
- Start a business / side-hustle
- Side-hustle goals
- Reading list
- Earn more money
- Decor refresh
- Home improvement
- Garden planning
- Interior goals
- Eco-friendly lifestyle
- Sustainable hacks
- Valentine’s day
- Galentine’s day
- Family planning
- New baby
- Wedding planning
- Milestone birthday
- Back to school / college /uni
- Reflections of the past year
- Chinese New Year (The year of the tiger)
5 fun ways to work with bloggers and influencers
- Commission bloggers to help promote your January sales on their blog and socials
- Dish out your special coupon codes to bloggers to share with their audiences
- Build an army of affiliates to help you advertise your brand, build engagement and increase your sales
- Form a group of loyal brand ambassadors to repeatedly promote your new offerings
- Run a competition to create buzz around your products and services. Commission bloggers to help gain entries.
Get your free marketing events calendar
We’ve created a free, year-long marketing events calendar that is updated yearly so it’s ready for your campaign planning. Click here to get yours.
So there you have it, some fresh campaign topics to spark fresh ideas for content creator marketing campaigns in January and February. As we mentioned before, if you get a creativity block and need a fresh perspective, give us a shout and we’ll be glad to help.