December is here, which means festive vibes, holiday shopping sprees, and golden opportunities for brands to connect with their audiences. It’s the pinnacle of the retail calendar, where consumer spending peaks and meaningful campaigns can leave a lasting impression. For brands looking to collaborate with bloggers, this month is rich with creative possibilities. Here’s your guide to December’s key awareness days, holiday events, and traffic trends to inspire your next big blogger marketing campaign!

Awareness Days & Events in December

While December may revolve around Christmas for many, there’s a wealth of other events and observances that brands can leverage for impactful campaigns. From month-long causes to quirky, one-day celebrations, here’s a comprehensive list of December events.

Monthly Observances

• Advent (December 1-24) – Share the joy of the countdown to Christmas through advent-themed campaigns. Work with bloggers to create gift guides or advent calendars featuring your products.
• Decembeard – Highlight your brand’s commitment to raising awareness for bowel cancer by partnering with bloggers on donation drives or ‘beard challenges.’
• Safe Toys and Gifts Month – Perfect for children’s brands; create content around choosing safe, age-appropriate toys this festive season.
• Universal Human Rights Month – Collaborate with ethical influencers who align with your brand’s values to promote inclusivity and human rights.

Weekly Observations

• National Hand Washing Awareness Week (December 1-7) – Ideal for health-related brands to focus on hygiene through educational posts and product promotions.

Daily Observances

• December 1: World AIDS Day – Share campaigns that raise awareness or support for HIV/AIDS prevention and treatment initiatives.
• December 2: International Day for the Abolition of Slavery – Partner with bloggers on content addressing modern forms of slavery or campaigns that promote ethical shopping.
• December 3: International Day of Persons with Disabilities – Collaborate with disability activists or bloggers to focus on inclusivity and accessibility in your brand.
• December 5: International Volunteers Day – Celebrate community and volunteering by spotlighting your charity collaborations or employee volunteering stories through bloggers.
• December 7: International Civil Aviation Day – Great for travel brands! Create campaigns around dream destinations or travel-related tips.
• December 10: Human Rights Day – Work with lifestyle and ethical influencers to celebrate equality and promote your brand’s ethical initiatives.
• December 12: Christmas Jumper Day (UK) – Perfect for light-hearted, festive content. Team up with bloggers to showcase fun jumper styling or charitable initiatives tied to the day.
• December 17: Wright Brothers Day – Ideal for aviation or innovation-focused campaigns; partner with tech or travel bloggers.
• December 21: Winter Solstice – Work with wellness bloggers on themes of reflection, self-care, or seasonal transitions.
• December 25: Christmas Day – The holiday centrepiece – focus on joyous, celebratory campaigns with influencers who resonate with your brand voice.
• December 26: Boxing Day (UK) – Team up with bloggers to push post-Christmas sales or highlight eco-friendly ways to handle surplus packaging and gifts.
• December 31: New Year’s Eve – Collaborate with bloggers to capture the sparkle of celebrations, from outfit inspiration to party-hosting tips.

By including these diverse and meaningful events in your campaigns, you can appeal to varied audiences while keeping your brand relevant and engaging all month long.

How to Find the Perfect Bloggers for Your Campaign

Finding the right bloggers to partner with doesn’t have to be a daunting task. With Get Blogged, you can streamline the process and unlock the potential of creative, impactful blogger collaborations. Here’s a step-by-step guide to get started:

Step 1: Sign Up for Free

Getting started with Get Blogged is super simple. Create your account on the platform – it’s completely free to sign up and start exploring the tools available.

Step 2: Create Your Campaign for Free

Once you’re registered, outline the details of your campaign. Share your goals, target audience, and any specific requirements. Whether you’re looking for bloggers in a specific niche (such as beauty) or with a certain level of experience, Get Blogged helps tailor your campaign perfectly.

Step 3: Receive Pitches from Bloggers

After posting your campaign, you’ll start receiving pitches from bloggers who align with your brief. Each pitch will include the blogger’s proposed approach, audience insights, and budget expectations, allowing you to make informed decisions.

Step 4: Hire Bloggers Safely Through Get Blogged

Get Blogged ensures a secure and seamless hiring process. You can browse and select the bloggers who are the best fit for your campaign, all within the platform. Payments and communications are managed safely, giving you peace of mind throughout the campaign.

Step 5: Collaborate and Launch

Once you’ve hired your bloggers, you’ll collaborate to bring your campaign to life. From content creation to posting schedules, the Get Blogged platform makes it easy to track progress and measure success.

By following these steps, you’ll connect with the ideal bloggers who can amplify your brand’s message while staying within your budget.

3 Blogger Campaign Ideas for December

1. Gift Guide Galore

December is the peak season for gift guides, and collaborating with bloggers is a surefire way to get your products in front of the right audience. Bloggers can create themed guides, such as “Top 15 Budget-Friendly Stocking Stuffers,” “Luxury Gifts for Mums,” or “Eco-Friendly Gift Ideas,” showcasing your products as must-haves for the season.

Pro Tip: Partner with niche bloggers who resonate with your brand, like sustainability influencers for eco-conscious products or family bloggers for kid-focused gifts.

2. 12 Days of Giveaways

Nothing captures the holiday spirit like giving back to your audience. Team up with bloggers to run a “12 Days of Giveaways” campaign, featuring a new product from your brand each day. This not only drives engagement but also creates buzz around your offerings.

Encourage bloggers to share personal reviews of your products to heighten audience trust. Add an interactive element like a social media challenge or Q&A to increase participation.

3. DIY Holiday Hacks

December campaigns don’t have to be all about buying. Encourage bloggers to highlight creative ways to use your products in the holiday season. Think tutorials on “DIY Christmas Ornaments with Craft Supplies from [Your Brand]” or “How to Create the Perfect Holiday Table Setting.”

Bloggers can take your products and showcase their versatility, fostering a sense of value while inspiring their readers. These types of campaigns can be especially effective for brands in home decor, crafts, or food.

December Shopping Traffic Trends

December traffic aligns closely with the holiday shopping frenzy. Make sure your campaigns are strategically timed to maximise visibility.

• Christmas Gift Buying Peaks
  Online shopping activity surges in early December as consumers hunt for the perfect gifts. Ensure your product collaborations are featured in gift guides and promotional content during this window.
• Last-Minute Shoppers
  Traffic spikes again closer to Christmas, with people scrambling for thoughtful last-minute presents. Bloggers can create content around “Quick Delivery Gift Ideas” or “Gifts You Can Print or E-Mail.”
• Post-Christmas Relaxation
  After the big day, consumer focus shifts toward New Year preparations, self-care, and winter indulgences. Launch campaigns that offer solutions for New Year’s goals or cosy products to combat the January blues.

Kickstart Your December Blogger Campaigns

With the holiday rush in full swing, December is packed with potential for impactful blogger collaborations. From festive gift guides to engaging giveaways to unique awareness day promotions, this is your chance to make your brand stand out while connecting with audiences in a meaningful way.

Need help finding bloggers to amplify your campaigns? Platforms like Get Blogged can connect you with a vibrant community of creators ready to shine a spotlight on your products. The festive season waits for no one – get started on your December campaigns today!