When money is handled through bank transfers, PayPal DMs, awkward invoices, or the classic “we’ll sort it after it goes live”… everything else gets harder:

• Briefs get vague (because nobody wants to over-commit)
• Timelines slip (because urgency disappears)
• Trust gets wobbly (because nobody feels protected)
• Disputes get personal (because there’s no neutral process)

This post is about the simple fix that takes the drama out of paid collaborations. Secure payment held until delivery (often called escrow). It’s not flashy. It’s just a grown-up way to work, where both sides know what’s happening, the money is real, and everyone can breathe.

Let’s go…

Table of Contents

• What escrow actually means (in plain English)
• The real pitfalls when there’s no platform handling cash flow
  • 1) The dreaded “Can you just send your bank details?” moment
  • 2) Payment terms that aren’t really agreed
  • 3) Scope creep disguised as “just one more thing”
  • 4) Creators delivering first… and then the chasing starts
  • 5) Brands paying upfront… and then feeling exposed
  • 6) Refunds become personal (and messy)
  • 7) The compliance and record-keeping headache
• Why escrow makes collaborations feel easier (for both sides)
• If you don’t use a platform, here’s a make-it-safer checklist for both parties
  • For brands
  • For creators/bloggers
  • Tips for both parties
• Escrow professionalises the whole industry
• A simple no-drama collab checklist (save this for next time)
• Most collaboration problems aren’t people problems. They’re process problems.

What escrow actually means (in plain English)

When we mention Escrow on Get Blogged, it simply means the money is set aside before the work starts, and it’s only released when the agreed deliverable has been completed.

In UK-friendly terms, the brand’s funds are held in a secure holding account until delivery, then released once the agreed work is completed.

So instead of:

• Brand pays upfront and hopes for the best, or
• Creator delivers first and hopes they get paid

…both sides get a fair middle ground:

• The brand knows the funds are protected until the work is delivered.
• The creator knows the money is real and ready once they deliver.

And that one shift changes the whole tone of a collaboration.

The real pitfalls when there’s no platform handling cash flow

If you’ve ever collaborated ‘manually’, you’ll recognise at least a few of these. (Possibly all of them. Possibly in the same week.)

1) The dreaded “Can you just send your bank details?” moment

For creators, it can feel risky to share personal details.
For brands, it can feel risky to send money to someone they’ve never worked with.

And for both? It’s a tiny admin task that somehow turns into a 22-email thread.

2) Payment terms that aren’t really agreed

“Payment on publication” sounds clear until you realise:

• What counts as publication? A draft approval, live link, 24 hours live?
• What happens if edits are requested?
• What if the brand goes quiet?

Without a clear process, payment becomes a negotiation after the work is already emotionally loaded.

3) Scope creep disguised as “just one more thing”

When payment is informal, deliverables often are too.

That’s when you get:

• “Can you also add a second link?”
• “Can you share it on Instagram as well?”
• “Can you tweak the angle to be more salesy?”

Sometimes those requests are reasonable. Sometimes they’re… not. The problem is, without a structured agreement and a secure payment flow, it’s hard to say yes or no without it feeling awkward.

4) Creators delivering first… and then the chasing starts

This is the big one.

Creators end up in the position of:

• delivering the content
• publishing the post
• sending screenshots
• sending reminders
• sending more reminders
• and then doing the “just circling back” email that nobody enjoys sending

Even when the brand intends to pay, life happens. Busy inboxes happen. Team handovers happen.

The result is the same. Creators feel undervalued, and brands feel nagged. And neither of those feelings helps anyone do great work.

5) Brands paying upfront… and then feeling exposed

Brands have their own version of the same fear:

• What if the creator disappears?
• What if the content isn’t delivered on time?
• What if the link is missing?
• What if the post goes live but doesn’t follow the brief?

When there’s no neutral system in place, brands either avoid collaborations entirely or they over-control the process (which usually makes the content worse).

6) Refunds become personal (and messy)

If something goes wrong, manual payments create a weird dynamic:

• The brand feels they have to ask for their money back.
• The creator feels accused.

Even when both people are decent and professional, it becomes emotionally charged.

A platform-based secure-payment flow makes it procedural instead of personal.

7) The compliance and record-keeping headache

If you’re doing multiple collaborations, manual cash flow becomes a tracking nightmare:

• What’s been paid?
• What’s outstanding?
• Which deliverables match which payments?
• Who approved what, and when?

That’s before you even get into disclosure requirements, invoices, or internal approvals.

Why escrow makes collaborations feel easier (for both sides)

Escrow is a trust signal.

For brands, it reduces risk without killing creativity.

When funds are held securely until delivery:

• You can brief more clearly
• You can set deadlines confidently
• You can approve deliverables with a calm head

For creators, it reduces chasing and protects your time.

When the money is already secured:

• You can focus on making the content good
• You can plan your workload
• You’re not doing emotional labour chasing payments

You’re not hoping you’ll be paid. You’re completing a job with a clear finish line.

If you don’t use a platform, here’s a make-it-safer checklist for both parties

Sometimes you’ll still do a collaboration without a platform (maybe it’s a long-term relationship, or a one-off opportunity). If that’s you, here’s how to reduce risk and keep it professional.

For brands

Pay a small deposit upfront

A simple approach is 20 to 50% upfront, with the remainder paid on delivery/publishing (whatever you agree). This shows you’re serious and helps the creator prioritise your work.

Put the deliverables in writing (even if it’s just an email)

Include the following:

• What content is being created (blog post, review, social posts)
• Whether a backlink is required and where it should point
• Disclosure wording (e.g., Ad/Advertisement or Gifted)
• Draft and live dates
• How many revisions are included

Agree on the release conditions

Be specific about what triggers the final payment. For example:

“Final payment is due once the post is live with the agreed link and disclosure.”

Use a clear approval window

Example: “I’ll review within 72 hours of receiving the draft.” Otherwise projects stall, and everyone gets frustrated.

Avoid asking for extras mid-way

If you need additional deliverables, treat them as a mini add-on with an agreed fee.

If you use a formal contract, remember it doesn’t remove all risk

Some brands ask creators to sign a contract to make things feel more official, and that can be a good thing. But it’s worth being realistic. A contract is only as helpful as your ability (and willingness) to enforce it.

• If a creator doesn’t deliver, you still have the admin chasing, and legal action is rarely worth it for smaller fees.
• If a brand doesn’t pay, a creator may technically have rights, but still has to chase and potentially escalate. This, we all know, is stressful and time-consuming.
• Contracts don’t automatically prevent misunderstandings (they can still be vague, or interpreted differently).

Paperwork can clarify expectations, but it doesn’t create a neutral, day-to-day process for secure payment held until delivery.

For creators/bloggers

Ask for a deposit before you start

If you’ve been burned before, this is the simplest protection. You can position it as standard practice: “I book the slot with a deposit.”

Confirm the brief back to the brand in your own words

This prevents “That’s not what I meant” later. It also makes you look very professional.

Set boundaries on revisions

An example of this in action: “One round of reasonable edits included; additional edits billed at £X.”

Keep proof of delivery

Save the live URL, screenshots, and the date/time it went live. If a backlink is required, screenshot it too.

Agree on payment timing (and what happens if they go quiet)

Example of what to say: “Final invoice due within 7 days of going live.” You can add: “Late payments incur a £X admin fee.” (That works really well for freelancers!)

Even with an agreement in writing, you may still end up chasing

A contract or written agreement can help you point back to what was agreed, but it doesn’t guarantee the payment arrives on time. If the brand goes quiet, you’re still the one doing the follow-up, and escalation can feel awkward (especially when you’re trying to protect the relationship).

Be clear about link duration (yes, it matters)

If a brand is paying for a link placement, it’s completely reasonable to ask how long that link is expected to stay live.

Tips for both parties

• Keep everything in one thread (email is fine) so you can refer back.
• Don’t rely on verbal agreements. Memory gets fuzzy fast.
• If it feels awkward to clarify, that’s a sign it needs clarifying.
• None of this is about mistrust. It’s about making collaborations repeatable.

Escrow professionalises the whole industry

The creator economy is growing up.

The next era isn’t about who can shout the loudest or who has the biggest following, it’s about systems that make collaborations…

• Fair
• Repeatable
• Scalable
• No-drama (and we like no drama.)

Escrow (secure payment held until delivery) is part of that maturity.

It creates a neutral, structured way to work together, which means both sides can bring their best:

• Brands can invest with confidence.
• Creators can deliver with confidence.
• And when confidence goes up, repeat campaigns go up too.

A simple no-drama collab checklist (save this for next time)

Whether you’re a brand or a creator, these are the basics that make collaborations smoother:

• Agree on deliverables upfront (what exactly is being delivered?)
• Agree deadlines upfront (draft date, live date, revision window)
• Keep comms in one place (so nothing gets lost)
• Secure the funds before work starts (held securely until delivery)
• Verify delivery against the brief (links, disclosures, requirements)

Do those five things, and you’ll avoid 90% of the drama people associate with influencer marketing.

Most collaboration problems aren’t people problems. They’re process problems.

When the cashflow side is handled properly – securely, fairly, and neutrally – everything else gets easier. The brief, the timeline, the relationship, and the results.

That’s why escrow isn’t just a feature we added because we could; it’s the trust layer influencer marketing has been missing.

If you’re a brand, you deserve a way to collaborate without feeling exposed.
If you’re a creator, you deserve a way to collaborate without chasing to be paid.

That’s exactly what we’re building at Get Blogged.

The post The No-Drama Way to Do Paid Collaborations appeared first on Get Blogged .

If you’re a blogger or creator, that’s great news. Timely content is easier to write, easier to share, and easier to pitch to brands because it taps into what your audience is already thinking about.

Below you’ll find 10 quick content hooks for every week in April across popular niches like sports, skincare, travel, parenting, fashion, beauty/makeup, lifestyle, wellness, business and tech.

10 Timely Content Hooks for Every Week in April

Week 1 (30th March to 5th April): Easter weekend + spring reset

1. 5 easy ideas to steal for Easter weekend (even if you’re hosting).
2. Spring reset shopping list: what I’m buying, replacing, and re-wearing.
3. The best last-minute UK day trips by vibe (chilled, foodie, outdoors).
4. How I’m doing Easter chocolate without the crash.
5. A quick Easter table set-up using what you already own.
6. Stress-free family photos: simple settings, poses, and timing that actually work.
7. Spring skin freak-outs: the barrier routine that calms mine down fast.
8. What I’m changing in my fitness routine in April (and why it matters).
9. 3 Easter weekend outfits.
10. A low-spend Easter that still feels special. Ideas under £10.

Week 2 (6th to 12th April): New routines + lighter days

1. My April routine. What I’m keeping, quitting, and trying.
2. The spring sunscreen mistakes I always make (and how to fix them).
3. Spring wardrobe audit: 10 pieces, 20 outfits.
4. How to plan a mini-break without overthinking it.
5. The one [sports] skill I’m rebuilding (plus the drills).
6. The post-holiday parenting reset. The quick routine that saves my week.
7. My spring makeup base routine.
8. Tech spring clean. The apps, photos, and subscriptions I’m deleting.
9. Q2 focus (business edition): 3 priorities I’m choosing, and what I’m ignoring.
10. 5 no-cook meals that make weekdays easier.

Week 3 (13th to 19th April): Money, momentum + mid-month reality check

1. The real-life April budget reset. What I’m cutting, keeping, and swapping.
2. Skincare ingredient spotlight. What it does, who it’s for, and how to use it.
3. Why April is the peak travel month, and where to go.
4. Motivation dip? Try this (a simple mid-month sports/fitness plan that works.)
5. 10 kids’ activities that don’t wreck the house.
6. 3 spring trends I’m skipping: what I’m wearing instead (and why).
7. One product, three looks. Every day, evening, and camera-ready.
8. What I do when life’s chaotic (and what I stop doing).
9. 3 time-saving AI tools I rely on weekly.
10. A realistic sleep plan for lighter evenings.

Week 4 (20th to 26th April): Earth Day + outdoors + seasonal shifts

1. Earth Day, minus the guilt. 5 eco swaps I’ll actually stick to.
2. Refillable beauty swaps. What’s worth it, what isn’t, and why.
3. The outside every day challenge. Here’s what changed after one week.
4. The best local nature trips near me.
5. The routes, kit, and safety tips for spring training sessions.
6. 10 outdoor play ideas. No shopping, no prep, no screens.
7. Spring layers done right. How I stay warm at 6pm without overpacking.
8. The phone/home tweaks that save money.
9. Values-led brand choices. My simple checklist for saying yes (or no).
10. Declutter one zone this weekend with me.

Week 5 (27th to 30th April): Month-end wrap + May set-up

1. My April favourites. What I used, wore, watched, and would buy again.
2. My May goals. One health goal, one money goal, one life goal.
3. Where to go last-minute (without spending a fortune).
4. Skin, body, and mindset – done kindly.
5. April progress check-in. What improved, what didn’t, and what’s next.
6. 10 low-effort ideas for half-term to save your sanity.
7. My May capsule wardrobe. 12 pieces I’ll wear on repeat.
8. The monthly subscription audit. What I cancelled (and what I kept).
9. What I’m trying next month, plus how I’ll measure if it worked.
10. 3 tiny habits that make a big difference in May.

If you’re ever stuck for what to post, remember this: you don’t need a big idea. You need a timely angle and a clear takeaway.

And if you’d like to turn any of these hooks into paid work, this is exactly the kind of content brands love to sponsor because it’s seasonal, useful, and easy for readers to act on.

Want to land more collaborations this spring? Create a campaign on Get Blogged (or apply to one) and keep your content calendar moving without the endless back-and-forth outreach.

If you publish one of these, post the links here; we love seeing what you create.

The post 10 Timely Content Hooks for Every Week in April appeared first on Get Blogged .

But it is not just spring vibes. April is packed with awareness days and cultural moments that give you a ready-made reason to show up. That is handy whether you are a creator planning your next post, a brand building a launch calendar, or an agency pulling together ideas for clients.

So if you have been thinking, what on earth do we post in April, this is for you.

Below is a practical, campaign-first guide to April awareness days, plus content angles that work for blogs, social, email and PR.

How to use awareness days without it feeling forced

Awareness day content works best when it is relevant, useful, and easy to act on. If it feels like a stretch, it probably is.

• Keep it relevant. Choose days that genuinely fit your niche, product, or audience.
• Lead with action. Share tips, a resource, a donation, or a simple challenge.
• Make it creator-friendly. Clear brief, creative freedom, realistic deliverables.
• Do not force it. It is fine to skip a day if it does not fit.

If you are a brand or agency, the quickest win is to pick two to four moments in April and build mini campaigns around them. You do not need to post for everything. Honestly, nobody has time for that.

Creators, the same applies. You will get more traction from one strong series than ten random one-off posts.

Why creators are great partners for April campaigns

Creators make awareness day marketing feel human. That is the magic.

For brands and agencies, creator partnerships help you.

• Move faster. Creators already know what formats perform.
• Build trust. Audiences respond to lived experience and honest storytelling.
• Get multi-format assets. Blog, short video, Stories, pins, email snippets.
• Stretch a single day into a week. Same theme, different angles.

For creators, awareness hooks make it easier to pitch brands with a timely angle. They also help you create content that is useful and more likely to be shared. And let us be real, it is much easier to hit publish when you have a clear hook.

April awareness days and content ideas

Dates can vary slightly depending on the organiser and country. It is worth double-checking before you schedule anything. Have you ever planned a whole post and then realised the date is different in the UK? It happens!

Stress Awareness Month. April

If your audience is busy, overwhelmed, or juggling a million things, this one is a gift.

Creator angles

• My stress reset routine. Realistic, not perfect.
• Desk setup and productivity swaps that reduce overwhelm.
• Budget-friendly self-care that is not just buy more stuff.

Brand and agency hooks

• Wellness bundles, workplace wellbeing, subscription pause and reset campaigns.
• Employee wellbeing content for B2B brands.

Best formats

• Blog checklist, carousel, email mini series, one-minute reset video.

Question to ask yourself. What would genuinely help your audience feel calmer this month?

Move More Month. April

This does not have to be intense fitness content. It can be gentle, practical, and very normal.

Creator angles

• A seven-day move more challenge. Walks, mobility, beginner-friendly.
• Movement snacks for busy people.

Brand and agency hooks

• Activewear, fitness apps, local gyms, wearable tech, workplace wellbeing.

Question for brands. Can you make the campaign feel achievable for beginners? That is where the engagement usually is.

Earth Day. 22 April

Earth Day content works best when it is honest. People can spot a forced green message a mile off.

Creator angles

• Low-waste swaps I actually stuck with.
• Sustainable travel, home, or beauty routines.
• An honest post about what I am still working on.

Brand and agency hooks

• Sustainability proof points, supply chain transparency, refill and reuse campaigns.
• Work with creators who already talk about sustainability. It will feel more natural and help you avoid greenwashing.

Best formats

• Blog plus Pinterest pins, product roundups, behind-the-scenes stories.

Quick idea. Ask creators to share one swap they tried and one they could not make work yet. That balance builds trust.

World Health Day. 7 April

This is a great one for helpful content. It is also a good moment to be careful with claims and keep things responsible.

Creator angles

• Health myth-busting with credible sources.
• “Questions to ask your GP about” style content.
• Mental health check-in prompts.

Brand and agency hooks

• Health and wellness brands, workplace benefits, healthy food, and fitness services.

Question for creators. What is one health habit you wish you had started sooner?

International Children’s Book Day. 2 April

If you create family content, this is such an easy win.

Creator angles

• Reading lists by age, inclusive books, and bedtime routines.
• What my child actually loves. Real-life recommendations.

Brand and agency hooks

• Publishers, toy brands, learning apps, family travel, and kids subscription boxes.

Quick idea for brands. Let creators pick the books. Their audience trusts their taste.

World Book Night. 23 April

This is perfect for cosy content. It also works brilliantly for email and Pinterest.

Creator angles

• Books that changed how I think about something.
• A reading challenge, book club kick-off, or writing prompts.

Brand and agency hooks

• Publishing, stationery, education, productivity tools, and creator platforms.

Question to ask your audience. What is the last book you could not put down?

English Language Day. 23 April

This one is great for creators who write, teach, or share behind the scenes.

Creator angles

• Writing prompts, editing tips, or a behind-the-scenes look at your process.
• A fun post about words you love, words you overuse, or your best writing tools.

Brand and agency hooks

• Education, publishing, stationery, software, creator tools.

Quick idea. Ask your audience to share their favourite word. It is surprisingly engaging.

National Tea Day. 21 April. UK

You cannot go wrong with tea content in the UK. It is basically a national love language.

Creator angles

• Tea tasting, tea and book pairing, tea break rituals.
• Office snack boards, cosy home content.

Brand and agency hooks

• Tea brands, mugs, biscuits, homeware, hospitality.

Question for brands. What would make this feel like a proper tea break, not just a product post?

International Dance Day. 29 April

This is a fun one for video. It is also great for confidence content.

Creator angles

• A beginner-friendly dance challenge or confidence content.
• Dance as stress relief. This pairs nicely with Stress Awareness Month.

Brand and agency hooks

• Fashion, footwear, fitness, music, events, and local studios.

Quick idea. Let creators interpret the prompt in their own style. It will look less like a copy-and-paste job.

Stop Food Waste Day. 30 April

This one is practical, useful, and very shareable. People love content that saves them money.

Creator angles

• Fridge clean-out recipes, leftover lunches, freezer hacks.
• Budget meal planning for busy weeks.

Brand and agency hooks

• Food brands, meal kits, kitchen storage, supermarkets, and sustainability campaigns.

Question to ask your audience. What is the one food item you always forget is in the fridge?

Fun, light-hearted hooks for engagement

These are great for Stories, Reels, and community posts when you want a lighter tone.

• April Fools’ Day. 1 April. Fake product posts, creator bloopers, behind the scenes.
• International Pillow Fight Day. Early April. Home and bedding content, family lifestyle, playful UGC.

If you want a quick engagement win, these are usually it.

Campaign ideas that work for creators, brands and agencies

1. A creator-led challenge week

Pick one theme and run a five to seven-day series. Move more, waste less, or a stress reset week all work well.

• Brands and agencies can sponsor the challenge, provide prizes, and build a simple landing page.
• Creators can share daily prompts plus one anchor blog post.

If you are an agency, this is also a lovely way to package a campaign. One theme, multiple creators, lots of assets.

2. A resource drop instead of a promo

Awareness days are a great time to lead with value.

• Templates, checklists, recipes, reading lists, mini guides.
• Add a soft call to action. If you want help implementing this, here is what we offer.

Creators, this is also a great way to grow your email list. A simple free download can do a lot.

3. A multi-creator bundle that is easy to manage

Work with five to fifteen creators in one niche and build a coordinated content moment.

• One shared theme.
• Different formats per creator.
• A single tracking link or code per creator.

Quick tip. Give everyone the same core message, then let them choose their own angle. That is how you get variety without losing consistency.

4. A giveaway that actually matches the moment

If you run a giveaway, make it feel on-theme.

• Earth Day. A refillable starter kit.
• World Book Night. A reading bundle.
• Move More Month. A beginner fitness pack.

If you want it to perform even better, ask people to comment with something specific. A favourite book. A go-to leftover recipe. A small swap they have made.

Quick brief template you can copy and paste

• Hook. The awareness day and why it matters.
• Audience. Who are we speaking to?
• Key message. One sentence.
• Deliverables. For example, one blog post, one short video, and three Stories.
• Must-haves. Talking points, link, disclosure.
• Creative freedom. State what is flexible.
• Deadline and approvals. Timeline and process.

Ready to plan your April collaborations?

If you are a creator, April is a great month to pitch timely content packages. You can even pitch a mini-series. Brands love a neat package.

If you are a brand or agency, the easiest win is to choose two to four April moments and build mini campaigns with creators who already speak to your audience.

Want help matching the right creators to your brief?

List your campaign on Get Blogged for free and connect with creators within minutes!

The post Timely content hooks for April (for brands and creators) appeared first on Get Blogged .

We’ve just launched our brand-new WhatsApp channel called Creators Wanted. It’s a space for Get Blogged creators to get opportunities first, swap resources, and stay in the loop without having to hunt for updates.

What is Creators Wanted?

Creators Wanted is our WhatsApp community built for creators who want to:

• Hear about new campaigns first
• Stay inspired and informed with useful resources
• Get a regular rhythm of updates (so you always know what’s coming)
• Join in with fun community moments (because content creation shouldn’t feel lonely)

Whether you’re brand-new to collaborations or you’ve been doing this for years, this group is designed to keep you connected and confident.

Here’s what happens inside the group (our rolling schedule)

We’ve built a simple weekly/monthly rhythm so you always know what to expect:

Second Monday of every month: Treat Drop (aka a fun little giveaway)

We kick off every month with Treat Drop. It’s a little giveaway just for the community.
It’s our way of saying thanks for being here (and giving you a little extra reason to look forward to Mondays).

Every Wednesday: Wisdom Wednesday

Midweek, we share resources, tips, and helpful links to support you as a creator. Think tools, guidance, and ideas you can actually use.

Every Friday: Campaign Roundup

On Fridays, we post a campaign roundup so you can quickly see what’s available and head into the weekend feeling organised (and maybe with a new collab lined up).

Plus, you’ll hear about new campaigns here first

Any time a new campaign goes live, Creators Wanted gets the heads-up first.

That means you’re not relying on luck or timing; you’re in the loop as soon as opportunities drop. And because campaigns can go live at any time, you might see updates daily (sometimes multiple times a day).

We’ll also sprinkle in little engagement moments along the way. Quick check-ins, prompts, and community bits that keep things fun and human.

Why join now?

Because communities are powerful when you’re early.

Creators Wanted is growing fast. And joining now means you’ll be part of the momentum from the start, getting the updates, the opportunities, and the energy as it builds.

If you’ve ever thought:

• “I wish I could catch campaigns quicker”
• “I want to feel more connected to other creators”
• “I’d love a simple way to stay in the loop”

…this is for you.

And… a fun fact about WhatsApp channels, if you didn’t know already, is that your participation is completely anonymous!

Ready to join Creators Wanted?

‎Follow the Creators Wanted channel on WhatsApp

Here’s the link: https://whatsapp.com/channel/0029VbBlsed84Om2HDXbZI0Z

Come be part of the community, we’d love to see you there!

Join Creators Wanted on WhatsApp and get:

• Campaign updates first
• Weekly resources
• Friday roundups
• Monthly Treat Drop giveaways
• A creator community that’s growing every day

The post Join the Get Blogged WhatsApp community for bloggers and creators appeared first on Get Blogged .

One clever way to increase your blogger income during the holidays is by featuring products in carefully curated gift guides. Think of them like the online alternative of the Argos catalogue at Christmas; online gift guides help buyers easily find the perfect gifts for their loved ones.

But as a blogger, how do you take advantage of the holiday bumps in spending? How do you get your gift edits in front of your perfect audience?

Online holiday gifting is starting early this year. Don’t miss the boat.

In 2020, over 45% of people said they would be looking for gift guides to inform their purchases during the Christmas holiday season. I’m sure we’re not going to forget that in Christmas 2020 in the UK, we were all forced to stay inside, unable to hit the high street or give gifts in person.

But the trend of using online shopping over hitting the busy high street has continued in 2025. Thanks to advancements in user experience, delivery and customer service, online gift shopping is still a growing and trusted method for gift giving throughout the year, not just at Christmas.

The ever-present reality of supply chain issues, staff shortages, and the cost of living crisis in the UK is forcing people to start Christmas shopping earlier than ever due to having to spread the cost. So, it’s never been more important to get your holiday gift guides sorted early so you can influence your audience’s purchasing decisions.

Your guide to blogger gift guides to increase your holiday income

In this article, we’ll highlight the benefits of publishing gift guides, plus step through the most important and necessary steps to create your strategy, whilst adding a sprinkling of inspiration and creativity along the way.

So let’s get started. Here’s what we’ll cover in this article:

• Online holiday gifting is starting early this year. Don’t miss the boat.
• Your guide to blogger gift guides to increase your holiday income
• What is a blogger gift guide?
• What are some examples of gift guide themes?
• Top tip: GO NICHE!
• When do bloggers publish gift guides?
• How long should I feature a product in a gift guide?
• What are the benefits of publishing gift guides?
• How to write a gift guide – what content should I include?
• How do I promote my seasonal gift guides?
• How do I earn income from my gift guides?
  • Method 1: Find brand partners using manual brand outreach
  • Method 2: Find brand partners – WITHOUT the outreach
  • Method 3: Become an affiliate
    • Where to Find Affiliate Partnerships
• Now you’re ready to publish your gift guides

What is a blogger gift guide?

A blogger gift guide is a specially curated list of products that a blogger recommends buying online. A gift guide is usually centred around a certain type of person, an event or awareness day, a season, or a common interest.

Blogger gift guides are especially popular pieces of content to create around the commercial holiday seasons such as Mother’s Day, Thanksgiving and Christmas.

What are some examples of gift guide themes?

Here are 20 examples of gift guide themes to spark some inspiration (or to steal – feel free):

1. 15 thoughtful gifts for primary school teachers under £10
2. 20 eco-friendly gifts for bridesmaids
3. 25 birthday gifts for inquisitive 5-year-olds
4. 30 books for science-loving teens
5. 35 advent calendars for children under 10
6. 40 digital gifts for overseas family and friends
7. 10 sustainable Christmas jumpers for Christmas jumper day
8. 15 personalised notebooks for teachers for the autumn term
9. 20 best subscription boxes for kids who love exploring
10. 25 sporty gifts for football-mad kids
11. 30 vegan serums for over 40s
12. 35 Christmas gifts for dads
13. 40 Thanksgiving keepsakes to thank hosts
14. 10 rucksacks for preschoolers
15. 15 advent calendars for families
16. 20 gifts for gardeners
17. 25 digital gifts for gamers
18. 30 eco-friendly toys for 2-year-olds
19. 35 best bargains from Small Business Saturday
20. 40 Black Friday deals to grab for Christmas

Top tip: GO NICHE!

In our experience, the more niche the gift guide, the better chance you’ve got of being seen by your perfect audience. A broader gift guide like ‘30 Christmas gifts’ would be a better idea for more established blogs that reach a high level of regular and returning traffic.

To illustrate that a little bit further, if you’re looking to promote an edit of children’s books about the planet this year, work those products into gift guides such as:

• 10 Christmas stocking fillers for space-mad children
• 24 affordable gift ideas for science-loving children this advent
• 5 children’s books about planet Earth to give this Christmas
• 15 books to give 10-year-olds for Christmas

Say you’re a jewellery fanatic and you’re looking to feature your favourite products in a wide range of gift guides to bring income and inspiration all year round. Working on gift guide themes like these 4 examples below might help you on your mission:

• 10 statement necklaces for spring brides
• 15 affordable friendship rings to gift your best friend
• 20 keepsake jewellery gifts for Grandparent’s Day
• 25 silver earrings ideas for mums this Mother’s Day

When do bloggers publish gift guides?

There are so many opportunities throughout the year to get featured in gift guides. By no means is this an exhaustive list but here are 14 popular ones:

1. Valentine’s Day
2. Mother’s Day
3. Father’s Day
4. Grandparent’s Day
5. End of the school year (thank you to teachers and caregivers)
6. Back to school
7. Halloween
8. Thanksgiving
9. Black Friday
10. Small Business Saturday
11. Cyber Monday
12. Advent
13. Christmas
14. New Year’s Eve

Lots of bloggers also build gift guide campaigns around awareness days such as:

1. World Mental Health Day
2. International Women’s Day
3. Earth Day
4. World Friendship Day
5. Playday
6. Organic September
7. ….And even National Cheesecake Day!

Publishing your collection of gift guides with plenty of time to take advantage of the elevated search traffic around that time is a great strategy to reach your target audience at the exact time they have the cash to spend and the intent to purchase.

How long should I feature a product in a gift guide?

Typically, products will feature in a gift guide until the next instance of the event or season. For instance, if you feature products in a gift guide for Thanksgiving, it’s likely they’ll be in it until next Thanksgiving when you update the gift guide by removing out-of-date content.

That’s not to say that you can’t feature products in a gift guide indefinitely. As long as the product is readily available over the years then it’s fine to feature the product for as long as you see fit.

Another strategy to take advantage of longevity is to ask the brand/retailer for a trackable link that earns you a commission for sales you introduce through your gift guide.

What are the benefits of publishing gift guides?

1. Commission
2. Revenue
3. Freebies
4. Organic traffic

Publishing gift guides can be a seriously good investment of time. Bloggers will typically bring in commission, revenue and freebies for featuring products in their gift guides, so it’s in your best interest to promote your gift guides to your loyal audiences who already trust your recommendations.

How to write a gift guide – what content should I include?

Firstly, take your time with the content of your gift guide. Producing gift guides can be ever so slightly repetitive, so clear time in your diary and get your head down! You’ll reap the rewards later.

Say you’re featuring your 10 favourite advent calendars for families; start by explaining why you’re publishing the gift guide with a punchy intro, then take your readers through the reasons why you included each product.

If you’re new to producing sales content, don’t stress about it, be authentic. My offbeat tip for you – catch a show on QVC and grab some tips on how they sell products to their audience. (I’m obsessed with QVC!)

Include the best, most crisp and attractive images of each product and include a clear call to action.

How do I promote my seasonal gift guides?

Spoiler! Unless your blog is very successful, just pressing publish on your content isn’t going to earn you much income. Here are some ideas for promoting your gift guides:

1. Use e.v.e.r.y free platform you can find to promote your gift guide
2. Take advantage of social networks
3. Share in friends and family WhatsApp groups
4. Add banners to your content in your blog sidebar
5. Drop your links in Facebook groups
6. Get other bloggers to share your guides, and do the same for them

How do I earn income from my gift guides?

Well, I’m glad you asked! There are various ways to strike up brand partnerships, but here are three tried and tested methods:

Method 1: Find brand partners using manual brand outreach

A rather l.a.b.o.r.i.o.u.s way to find brands to strike up gift guide agreements with is to search the internet for brands and retailers who match your ethos and contact them with your idea to collaborate. You’ll then spend time negotiating costs and terms, and agree on a mutually beneficial partnership. Be prepared to set aside several weeks for this process to run its course, and make sure you have the time to execute the strategy to its fullest so that you can reward your hard work with increased income and partnerships.

Method 2: Find brand partners – WITHOUT the outreach

Did you read method 1 and then cry, “There must be an easier way to find brands to feature in my gift guides?” Use Get Blogged to save time on method one and enjoy a pumpkin-spiced latte by the fire, toasting your elevated holiday income quicker than you can mutter ho ho ho.

On Get Blogged, we now feature brand gift guide campaigns where bloggers can pitch for fantastic opportunities to monetise their gift guides. We bring the opportunities to you so you don’t have to find them!

Earn more income from your gift guides now.

Method 3: Become an affiliate

If it’s instant cash you want, affiliate partnerships are probably not going to be your bag. But picture this; what if you could earn passive income year after year without having to do a lot? Sounds interesting, right?

To earn income from your content throughout the year, being an affiliate is a great strategy. Strike up affiliate partnerships with brands like Etsy, Not On The High Street, and loads of others, and promote their products in your gift guides to earn you a commission.

Where to Find Affiliate Partnerships

To get started, you need to join an affiliate network. These platforms act as the middleman between you (the publisher) and brands (the merchants), making it easy to find partners, generate unique tracking links, and manage your earnings.

Here’s a breakdown of the top platforms and networks where you can find brilliant brand collaborations.

Now you’re ready to publish your gift guides

We’ve covered pretty much everything there is to know about producing gift guides to earn holiday income. Gift guides are a great way to showcase your favourite products and recommendations to your audience all year round, so get started now to take advantage of the opportunity!

The post Blogger’s guide to seasonal gift guides [+ 20 ideas to steal] appeared first on Get Blogged .

Key Takeaways

• Prepare and publish festive gift guides early to catch brands at their campaign planning stage.
• Develop niche guides tailored to specific interests, recipients, and budgets for standout appeal.
• Use SEO and creative social strategies to drive sustained and immediate traffic to your guides.
• Build multiple income streams through sponsorships, affiliate links, and digital offerings.
• Approach brands confidently, personalise outreach, and follow up for future work.
• Disclose all partnerships transparently to build trust and meet legal requirements.
• Plan for post-holiday opportunities so you continue earning into January.

Table of Contents

• Key Takeaways
• When to Get Your Gift Guides Ready
• How to Create Irresistible Gift Guides Brands Adore
• How to Master SEO to Get Your Guides Seen
• Promote Your Guides Like a Pro on Social Media
• How to Diversify Your Income Streams
• How to Build Relationships and Impress Brands
• Manage Your Time and Avoid Blogger Burnout
• Use Analytics to Sharpen Your Strategy
• Where to Find and Pitch Your Dream Collaborations
• Don’t Forget Legal & Disclosure Guidelines
• Plan for Post-Holiday Opportunities
• Festive Season Blogger Checklist

When to Get Your Gift Guides Ready

Brands set their promotional wheels in motion months ahead of key shopping dates, often locking in marketing partners and budgets long before December. To ensure your blog is front and centre on their radar, your festive content needs to be live as soon as brands start searching for collaborators. If you move too late, you risk being the last mince pie at the buffet – present, but overlooked.

Timing is your not-so-secret weapon. If your “Christmas Gift Guide” lands in December, you’ve already missed the sleigh: brands have allocated their placements, and your guide has missed the SEO window and key shopping traffic from Black Friday and Cyber Monday.

To help you perfect your schedule and maximise every opportunity, here’s a table with suggested dates for a full suite of seasonal gift guides and campaigns:

Publishing your guides this early offers multiple advantages: you’re visible just as brands are mapping out their influencer activity, your content has a better chance of ranking on Google before search volume peaks, and you cater to the full spectrum of shoppers. From the hyper-organised to the last-minute dashers.

Top Tip: Add a dedicated “Gift Guides” or “Festive” section in your navigation bar. This clearly signals your expertise to brands scouting for placements and helps readers find your best seasonal content fast.

How to Create Irresistible Gift Guides Brands Adore

Forget generic lists packed with random products. The most powerful and profitable gift guides are curated with care, a clear audience in mind, and a distinct sense of style. Brands want to know you understand their ideal customer, and that your readers are the perfect fit.

How to Stand Out:

1. Niche Down for Relevance:
   Break your gift guides into tight niches. By recipient, interest, budget, or even aesthetic. Instead of a sprawling “Christmas Gift Guide”, try “For Dads Who Love Adventure”, “Stocking Fillers Under £20”, “Eco-Friendly Presents for Teachers”, or “Self-Care Gifts for Stressed-Out Mums”.
2. Add Real Stories and Personality:
   Include why you picked each item, your honest take, and show off how products look or work with original photographs or short videos. Use storytelling. Has this gift solved a problem for you? Does it have a fun backstory? This authenticity goes a long way.
3. Include Different Price Points:
   Brands want spots in gift guides that cover both luxury and affordable ranges, so offer variety. Include high-value pieces, bestsellers, unique handmade treats, and bargain finds.
4. Make It Easy for Brands:
   List what kinds of products you’re featuring each season on your “Work With Me” page or in a pinned social post. Keep partnership details visible and respond quickly to outreach.

Don’t Forget Maintenance!
Go through your old gift guides every year. Update broken links, replace discontinued products, and refresh with trending must-haves. Adjust the year in your post titles and on-page copy for relevance (e.g. “Best Beauty Gifts for 2025”).

How to Master SEO to Get Your Guides Seen

No matter how brilliant your gift guide is, if it isn’t discoverable on search engines, you’re leaving money and exposure on the table. Think of SEO as the map directing shoppers (and, yes, brands scouting you) straight to your blog.

Actionable SEO Tips:

• Keyword Research: Begin with tools like Google Keyword Planner, Moz, or Ubersuggest. Search for popular and niche phrases such as “best stocking fillers for 12-year-olds UK”, “eco-friendly beauty gifts 2025”, or “unique Secret Santa ideas”.
• Optimise Titles and URLs: Your primary keyword should be in your headline, the URL, meta descriptions, and at least one subtitle. For instance, “Top Gifts for Vegan Foodies 2025 | Gift Guide” uses strong, specific keywords.
• Use Alt Text and Structured Data: All your images should have descriptive, keyword-optimised alt text to improve searchability and accessibility. Use product schema markup if possible, so your guides stand out in search results.
• Internal Linking: Link from your new gift guide to related posts (like last year’s or other relevant lists), and update older posts to link to your fresh guide.
• Continual Refreshing: Instead of creating new pages each year, update your strongest existing gift guides with current products and trends. This keeps your “SEO juice” active and growing.

Promote Your Guides Like a Pro on Social Media

A successful guide is only half about the blog post and half about how you amplify it. Creators who master social sharing get more eyes (and brands) on their work, faster.

Winning Strategies:

• Instagram and TikTok: Use teaser Stories, countdowns, and Reels to show sneak peeks. Highlight individual products in short videos, adding “link in bio” or swipe-up calls to action.
• Pinterest: Create a series of eye-catching, on-brand pins for each gift guide and add keyword-friendly descriptions. Seasonal buyers often search here first.
• Hashtags and Tagging: Join gift guide-related hashtags such as #GiftGuideUK, #ChristmasGiftIdeas, and #BlackFridayFinds. Always tag featured brands. They may repost, earning you exposure and demonstrating your value.
• Cross-Platform Coordination: Stagger your posts across different platforms for sustained traffic. Schedule posts and pins for optimal times, using analytics to tweak your timing.

How to Diversify Your Income Streams

One of the biggest mistakes creators make is relying solely on sponsored placements for festive income. By mixing in different revenue streams, you can multiply your earnings and create long-term financial stability.

How to Do It:

• Affiliate Links: Sign up for networks like Amazon Associates, Awin, ShareASale, or LTK. Add affiliate links to every relevant product in your guides. Use trackable URLs to see what’s converting.
• Sponsored Packages: Offer more than a blog post–suggest campaign bundles that include social media mentions, email newsletter spots, or short-form video content. Brands love a comprehensive approach.
• Digital Products: Think beyond blog posts. Design printable planners, checklists, or digital tags themed around the holidays. Offer exclusive downloads as content upgrades to build your mailing list and provide value.
• Gifted Product Reviews: If a brand doesn’t have a budget for a full campaign, consider gifted product reviews that also include affiliate links.

How to Build Relationships and Impress Brands

A single festive partnership can be the start of a fruitful, ongoing relationship if you play your cards right.

Steps to Impress Brands:

• Go the Extra Mile: Deliver what you promise – on time and to brief. But always add something extra. This could be an extra Instagram Story, a surprise unboxing, or a behind-the-scenes Reel showing how you used their product.
• Share Results: Send concise post-campaign recaps. Include pageview stats, affiliate clicks, screenshots of glowing comments, and a summary of social reach.
• Stay Connected: Drop brands a thank-you note and let them know about upcoming guides or campaigns. Build a compendium of PR contacts and send short check-ins (such as sharing new opportunities or relevant updates) a few times a year.

Manage Your Time and Avoid Blogger Burnout

Juggling multiple deadlines, gifted product arrivals, and endless emails can overwhelm even experienced bloggers. Your success hinges on keeping your energy and creativity high.

Tried-and-Tested Methods:

• Content Calendar: Map out key seasonal events, brand deadlines, and your campaign schedule. Tools like Trello or Google Calendar work well for tracking drafts, photo shoots, and publications.
• Prioritise Fit Over Volume: Don’t accept every campaign that crosses your inbox. Only work with brands and products you genuinely love and that fit your audience; this keeps your content authentic and engaging.
• Batch Your Work: Schedule shoot days, writing blocks, and editing sessions. Tackling similar tasks together limits switching costs and keeps you in the creative flow.
• Boundaries: Set firm cut-off times for work (especially during school holidays or family events). Say no without guilt when a project doesn’t serve you or your blog’s mission.

Use Analytics to Sharpen Your Strategy

Data is your blog’s crystal ball. Analysing your festive performance ensures you’re always levelling up.

Practical Analytics Tips:

• Google Analytics: Dive into your holiday traffic to see what gift guides resonated, what posts drove the most affiliate sales, and which sources (search, social, direct) brought in readers.
• Affiliate Dashboards: Regularly check which products and retailers convert best with your audience so you can fine-tune future recommendations.
• Surveys and Polls: Ask your email subscribers or social media followers for feedback. Find out which guides they loved most and what they’d like to see next year.

Where to Find and Pitch Your Dream Collaborations

Proactive outreach is your secret weapon. Brands can’t choose you if they don’t know you’re out there. But don’t just wait for emails to land in your inbox. Go out and find those golden opportunities.

Where to Find Campaigns:

• Get Blogged: Check the Get Blogged Marketplace regularly for fresh festive campaigns. Keep your profile up-to-date so you’re ready when brands are searching for new creators to collaborate with.
• Influencer Platforms: Sign up and monitor platforms like TRIBE, Influencer, ZINE, and Brandbassador for regular briefs from brands seeking bloggers and content creators.
• PR Agencies: Build relationships with PR agencies that represent brands in your niche. Sign up for their mailing lists and keep an eye out for calls for collaborators.
• Social Media Hashtags: Scan Twitter/X and Instagram for hashtags such as #BloggerRequest, #PRRequest, #GiftGuideRequest, and #CollabWithMe to uncover campaign invites direct from brands and PRs.
• Facebook Groups and Forums: Join blogger communities and brand partnership groups where opportunities are often shared in real-time.

How to Get Noticed:

• Media Kit Mastery: Create a visually striking, up-to-date media kit. Include professional imagery, blog and social stats, clear audience demographics (age, location, interests), and a menu of services (sponsored posts, reels, newsletters, etc.).
• Research the Right Contact: Use LinkedIn and companies’ PR pages to find marketing or influencer managers, rather than general addresses. Personalise each pitch with their name and a reference to recent brand activity or campaigns.
• Craft Persuasive Pitches: Keep emails brief but compelling. State why you love the brand and how your audience matches theirs. Suggest a clear campaign idea (for example, “I’m compiling my annual ‘Best Stocking Fillers for New Mums’ and would love to include your organic bath oils”) and invite a conversation. Attach your media kit and link to relevant past campaign success stories.
• ** Keep emails brief but compelling. State why you love the brand and how your audience matches theirs. Suggest a clear campaign idea (for example, “I’m compiling my annual ‘Best Stocking Fillers for New Mums’ and would love to include your organic bath oils”) and invite a conversation. Attach your media kit and link to relevant past campaign success stories.

Don’t Forget Legal & Disclosure Guidelines

Staying transparent makes you trustworthy and future-proof. It protects your relationship with your readers and keeps you compliant with the law.

Key Guidelines:

• Always disclose sponsored and affiliate collaborations clearly, both at the start of your blog posts and within your social captions. Use hashtags like #ad, #sponsored, or #gifted.
• Familiarise yourself with UK Advertising Standards or other local regulations regarding disclosures if you have an international readership.
• Add a disclosure policy page to your blog and FAQs page so everyone knows how you work with brands.

Plan for Post-Holiday Opportunities

Festive potential doesn’t dry up with the last slice of Christmas cake. In fact, Boxing Day and the New Year are bursting with opportunities for fresh campaigns and continued earnings.

Here’s How:

• Boxing Day / January Sales: Create updated shopping guides or “Best Post-Holiday Bargains” features. Brands with excess stock are keen to shift inventory and often seek blogger partners at the last minute.
• New Year’s Resolutions: Pitch content focusing on wellness, organisation, self-improvement, or “fresh start” themes. Brands in fitness, tech, stationery, and food especially value this window.
• Follow-Up with Brands: After a successful campaign, suggest carrying the partnership into the new year. These ongoing collaborations can grow into exclusive, repeat business.

Festive Season Blogger Checklist

• Update and optimise all festive gift guides well before autumn ends
• Break your guides into niches with clear, helpful themes
• Conduct keyword research and apply SEO best practices throughout
• Plan, schedule, and stagger your social media promotion for lasting reach
• Integrate affiliate links and offer downloadable resources for additional income
• Keep your media kit up to date, and ensure it’s visually engaging
• Research and directly pitch brands with tailored collaboration proposals
• Join campaign platforms (like Get Blogged) and influencer groups for fresh opportunities
• Track analytics and gather audience feedback to improve future content
• Collaborate with peers. Cross-promote or co-create rich holiday content
• Disclose all sponsored or affiliate work transparently and early
• Organise content production with calendars and batching to avoid last-minute chaos
• After each campaign, send thank-yous and results to brands for relationship-building
• Get ready for Boxing Day and January by preparing post-holiday content now

You now have a blueprint for turning the festive season into your biggest opportunity yet. From smart timing and SEO to innovative guide creation, strategic pitching, and in-depth analytics, every tactic in this guide is designed to help you attract paid opportunities, score enviable freebies, and build invaluable connections with top brands.

Stay proactive, nurture relationships, and keep pushing your ideas further. This is your chance to stand out, earn more, and establish yourself as a trusted, go-to creator in the industry. Don’t hold back: be bold, stay organised, and let your unique voice shine through every campaign. Here’s to a festive season that brings you new partnerships, memorable content, loyal audiences, and commercial success. Because you and your blog deserve nothing less!

The post A Blogger’s Guide to Earning Big and Working with Top Brands This Festive Season appeared first on Get Blogged .

Table of Contents

• Turning blogging connections into a passive income stream with Get Blogged’s affiliate programme
  • Get Blogged Affiliate Plans
  • How does the Get Blogged affiliate scheme work?
• How this blogger earned over £1.2k from one brand referral
• Build a passive income stream with the Get Blogged affiliate programme

Turning blogging connections into a passive income stream with Get Blogged’s affiliate programme

Get Blogged is a marketplace platform where brands come to find bloggers and influencers to help promote their products and services. Whilst Get Blogged already has a steady stream of brands and campaigns, we operate an affiliate programme to help grow the number of brands and opportunities on our marketplace.

So, with that said, every blogger who joins Get Blogged is issued with a referral link and the opportunity to get paid commission whilst helping us grow our brand community.

Forget those affiliate schemes that only pay out once, or where the commission rate drops after the first sale. The Get Blogged scheme aims to provide affiliates with an income for the life of the brand.

So, in practical terms that means that there are various commission triggers over the brand lifecycle explained below:

Get Blogged Affiliate Plans

How does the Get Blogged affiliate scheme work?

Everyone starts on Plan 5, which would work as follows:

1. You refer a brand that signs up to Get Blogged for free and then verifies their email address (that’s your first £5 earned.)
2. The referred brand creates a campaign for free, then Get Blogged approves it and it gets advertised in the Get Blogged Marketplace (that’s another £5 earned.)
3. The referred brand hires a blogger and you earn 5% of the amount the brand paid the blogger. (For example, if the brand paid the blogger £100, you earn £5.)

But the opportunity to earn doesn’t end there. Brands hire an average of 2 bloggers per campaign, so in the example above, you would have earned £20 from that one brand referral.

The real magic happens when the brand comes back to run more campaigns and collaborate with more bloggers over a longer period of time.

We have an incredible retention rate for brands; they use Get Blogged for an average of 6 – 9 months of the first year they sign up. Also, brands typically increase their budgets month after month once they realise how incredible blogger marketing is.

How this blogger earned over £1.2k from one brand referral

In September 2021, our savvy affiliate decided to leverage their existing brand partnerships and referred a brand to Get Blogged. This simple action led to a fantastic outcome that keeps giving – £1270 in commissions and counting!

But let’s break down exactly how this happened.

As you’ve discovered above, Get Blogged operates an outstandingly generous commission plan. The moment the affiliate’s referred brand created an account, they started earning money. But the earning potential didn’t stop there. Each time the brand launched a campaign or collaborated with bloggers, our affiliate continued to earn a commission.

This brand was no one-hit-wonder. So far they have run an impressive 43 campaigns on Get Blogged, collaborating with 138 bloggers. This ongoing activity set up a continuous flow of commissions to our affiliate’s pocket month after month.

The key takeaway here is that with Get Blogged’s affiliate programme, you’re not just making a quick buck. You’re building a long-term income stream. It’s like planting a seed and watching it grow into a money tree!

Here’s a breakdown of how the affiliate commission was earnt during 2022 and 2023:

Because I love a table, this is a breakdown of how the commission events contributed to the overall earnings for this one affiliate who is on Plan 5:

Build a passive income stream with the Get Blogged affiliate programme

Already have a relationship with brands? Perfect! Using the referral code in your Get Blogged dashboard, point them to Get Blogged where they can find more talented bloggers like you. It’s a win-win situation – the brand finds quality content creators, and you get rewarded each time they collaborate.

This case study is a shining example of the passive income opportunities available as a Get Blogged affiliate. It’s straightforward, jargon-free, and accessible to any blogger with a desire to make their hard work pay off in more ways than one.

So, why not give it a shot? You might just end up being our next success story! If you’re inspired to get involved, either sign up below or sign in as a blogger, and visit the affiliate area to get started.

The post Affiliate case study: this blogger earned £1.2k+ commission from one brand referral appeared first on Get Blogged .

Table of Contents

• What’s coming to Facebook in 2024?
  • AI tools
  • Video Content Domination 
  • Facebook predictions at a glance
• What’s going to change on Instagram in 2024?
  • Glossy is out, raw & real is in!
  • Talking of reels…
  • More generative AI creation tools 
  • Instagram predictions at a glance
• What’s Threads got for creators in 2024?
  • X or Threads?
  • New features for Threads
  • Competitors, ready?
  • Threads predictions at a glance
• X/Twitter platform predictions for 2024
  • More paid features
  • The new “everything” app
  • Newsfeeds will see a resurgence
  • X predictions at a glance
• Our predictions for Pinterest
  • Revolutionising in-app shopping
  • More pop-up stores
  • Visual and Video-Based Searches
  • New Features & Insights
  • Pinterest Predictions At A Glance
• What’s going to change on LinkedIn in 2024?
  • More AI to boost engagement
  • Virtual Events & Streams
  • LinkedIn Predictions At A Glance
• How we think TikTok will change in 2024
  • Shopping & commerce with “Nearby” features
  • AI generative tools for content creation and engagement
  • Chatbots for in-app engagement
  • TikTok Predictions At A Glance
• How to be successful on socials in 2024
• Now you’re ready for a social 2024

What’s coming to Facebook in 2024?

It’s no real secret to creators that Facebook has been flagging behind its competitors for some time now. But, we predict that 2024 will be the year for a Facebook resurgence – if they consider the importance of video content.

AI tools

We predict that Facebook users will see more integration of AI tools including AI recommendations in-feed and across the app.

Video Content Domination

We think that users will see more Reels and short-form video-style content inserted into feeds to boost engagement.

For marketers and creators, this means creating more engaging, entertaining and valuable video content. Be ready to repurpose and re-share your video content from other platforms on Facebook to ensure your content is shown to a wider audience – including non-followers.

Facebook predictions at a glance

• Video content will dominate feeds
• More AI integration within feeds
• AI recommendations to boost engagement

What’s going to change on Instagram in 2024?

Instagram continues to be a platform that allows creators like you to monetise your content and connect with your wider audience. As creators, we are still at the mercy of platform changes, however, we foresee Instagram changing and evolving in some positive ways next year.

Glossy is out, raw & real is in!

We’re already seeing it to an extent, but instead of seeing glossy and highly filtered images, we predict a move to more real, raw-style images and videos by both brands and creators. 

This will go hand in hand with more photo-dump-style content that is less edited. So, keep your photo dumps coming and keep it creative and engaging with reels, stickers and audio rather than with filters.

Talking of reels…

Despite some social media predictions saying that static is back, we believe that video content will continue to dominate feeds with the algorithm continuing to favour video content over static or carousel posts. 

Use this as your cue to continue to create entertaining and valuable video content for your audience as these are more likely to be shown to wider audiences. The key to your reels in 2024 is to add intrigue with hooks, and value-added content whilst accessing trending audio and templates where you can.

Our tip, in 2024 don’t feel like you have to jump on every single trend and exhaust yourself. Stick with what works and you’re golden.

More generative AI creation tools

You’ll have already seen an influx of AI-style tools on Instagram – mainly the stickers in your stories and reels which, so far, are being used to help encourage engagement.

In 2024, there should be even more of a focus on generative AI content creation tools including in-stream video editing tools that will let you update your images and videos with generated elements like backgrounds.

Our advice is for you to continue using stickers, polls, and interactive elements in your content to ensure you are showing the algorithm you value engagement. 

Instagram predictions at a glance

• Raw images and “shot on iPhone” style content will be favoured
• Reels, reels & more reels!
• Generative AI tools will help your engagement & algorithm signals

What’s Threads got for creators in 2024?

Threads has been a welcome surprise for content creators in 2023. Creators are happily joining in their droves and stepping away from competitor platforms. Rather than dying a death like some social media analysts have mentioned, we think that Threads will continue to grow and become another place for you to earn from your audience in 2024.

X or Threads?

Our prediction for Threads 2024 is that, on the whole, more creators will favour Threads over X. While Threads is still in the minor leagues, it is certainly showing signs of growth. 

Things like social issues are helping the platform grow rapidly as people are using it to voice their opinions freely and with less fear – and away from X with its stricter moderation and verifications.

New features for Threads

We know that creators have had gripes with Threads and the lack of features to enhance and automate your content. However, there are whispers of new features being released in early 2024 that include hashtags, image alt tags and DMs. 

While this isn’t a huge step, it is certainly a step in the right direction, and this is only the start…

Competitors, ready?

For 2024, team Meta will set their sights on making Threads a solid competitor to X. Meta HQ seems to be looking back and looking ahead to see what worked, what no longer works, and how to create a social platform for the masses.

Threads predictions at a glance

• More creators will leave Twitter/X in favour of Threads 
• New features will be launched like hashtags, alt tags and DMs
• Threads will become a solid competitor for Twitter/X and surpass their functionality

X/Twitter platform predictions for 2024

For creators, it’s been a funny old year with X. There has been uncertainty and confusion, trials and tribulations. Lots of us are still plugging away over there but there is no denying that engagement and conversations are low. Users are losing faith, it’s evident, with big brands closing their X apps for good.

More paid features

Our predictions for 2024 and X are more subscriptions & more opportunities for users to pay for the once-free service. We predict that this won’t go down well with everyone and will harm the app experience. But it may just be what some users need to smash it – time will tell.

The new “everything” app

Elon Musk has spoken repeatedly about making X the “everything app” so we expect updates on things like shopping, selling, and banking in the app. However, with platform cuts and limited resources, we think that this will be slow during 2024.

Newsfeeds will see a resurgence

We also think that X will rebrand itself into more of a news outlet. 2023 has shown that X no longer has the lead on social aspects, especially for creators, so we expect it to lean into news and real-time events. To ensure that the news is accessible to all, we think that X will rejig its feed to include more of a “for you page”.

X predictions at a glance

• More subscriptions and things to pay for
• X to become the “everything app” – a hub for shopping, selling & banking
• Rebrand as a news outlet rather than a social app

Our predictions for Pinterest

Pinterest has always been the key product discovery and shopping destination for many millions of users. For consumers, the augmented reality element of Pinterest has transformed the platform. Here are our key predictions for Pinterest in 2024:

Revolutionising in-app shopping

The augmented reality and VR features of Pinterest are impressive and allow Pinterest to have its own USP against the other giant platforms.

In 2024 we predict that Pinterest will increase the use of their augmented reality features along with some AI to help increase sales for brands and companies. Pinterest is going to pitch itself as the place to shop throughout next year – competing with simpler platforms’ shops and stores. 

More pop-up stores

Pinterest launched its first pop-up store in New York City, providing a shoppable curation of its 2024 trends predictions. This new venture indicates Pinterest’s move towards experiential retailing, offering users an immersive shopping experience. We see this blowing up in 2024.

Visual and Video-Based Searches

Visual and video-based searches are becoming increasingly prevalent on Pinterest, indicating a shift in how users interact with the platform. Businesses can leverage this trend by creating visually appealing and video-based content to capture user attention and engagement.

New Features & Insights

Pinterest has announced several features and insights that could potentially make it a major player in 2024. While specific details about these features have not been disclosed, they will likely enhance user interface and experience, and provide businesses with more robust tools for reaching their target audiences.

Pinterest Predictions At A Glance

• More AR & VR for consumers
• Pinterest to become the shopping app for 2024
• More in-person experiences
• Video-based searches

What’s going to change on LinkedIn in 2024?

In 2024 we predict that we’ll see a focus shift of its AI usage towards enhancing the in-app experience and improving content matching and discovery in the app.

More AI to boost engagement

LinkedIn users will already know that generative AI is heavily featured in the app – including profile summaries, feed post prompts, job descriptions, collaborative articles, and more. 

In 2024 we predict that LinkedIn will continue to shift its focus towards more AI usage to enhance the in-app experience while improving the algorithm and content shown. This should help to increase engagement, growth, and success.

Virtual Events & Streams

Regarding virtual events and video streams, we believe LinkedIn will lean into this more in 2024. Videos will continue to be very powerful on LinkedIn so it’s key that as creators, we are sharing valuable video content across LinkedIn!

LinkedIn Predictions At A Glance

• More generative AI
• Improvement of content matching
• Video content will increase growth, engagement & success
• More virtual events & streams

How we think TikTok will change in 2024

Shopping & commerce with “Nearby” features

Two words for you to remember for TikTok in 2024: TikTok Shop!

TikTok will be pushing users to shop in the app more than ever. TikTok has already successfully branched into new commerce areas, including food delivery. But the one that TikTok will push the most, in our opinion, is local services. This will boost local and “near you” style commerce. These will be assisted by a local content feed that will highlight videos from local users to businesses.

You may already be seeing a “nearby” content feed on your app if it is up to date. If not – watch this space for that one!

AI generative tools for content creation and engagement

While generative AI is not a new thing on TikTok, there are a few things to be aware of in 2024.

Right now in your app, you’ll be able to use features like text-to-video translation tools and AI profile images. But in 2024, there will be a much bigger push towards using AI. We believe that this will include more text-to-video tools that will allow users to post wholly AI-generated videos – we can’t wait to start seeing that trend and what creators do with it!

We also predict that there will be an expansion of its AI chatbot which is currently being tested in selected markets.

Chatbots for in-app engagement

Chatbots have not had a revolutionary effect on social media apps, thus far. But they can serve a functional purpose and ensure that users are kept watching, engaging, and swiping. 

A chatbot linked to TikTok trends can help facilitate user experience and boost things like product discovery. We predict that this will be rolled out during 2024.

TikTok Predictions At A Glance

• “Nearby” shopping features to boost local businesses
• More AI generative tools
• More chances to boost engagement
• Introduction & testing of chatbots

How to be successful on socials in 2024

If you *do nothing* else in 2024 on your social media platforms, do this: video, video, video.

Luckily, it’s not a new concept and plenty of creators have already successfully pivoted their content to be more video-focused. 

Video content will be pushed and prioritised across all social media platforms in 2024 and integrated in new ways across platforms like LinkedIn. It’s key that you evolve your video content to offer value, have clear calls to action, and give your audience what they want. 

We also believe that it is important to repurpose video content, hooks and captions to match each social media platform.

Now you’re ready for a social 2024

As we conclude our exploration of the 2024 social media landscape, it’s clear that the future holds infinite possibilities for creators. The key to leveraging these opportunities lies in embracing change, staying adaptable, and continuously innovating. Remember, social media is more than just a platform – it’s a dynamic canvas where your creativity can spark connections, inspire conversations, and drive growth.

So, here’s to a year of groundbreaking content and unprecedented engagement! Creators, 2024 is yours for the taking – let’s make it count!

The post Social Media Predictions for 2024 – What’s Coming for Creators appeared first on Get Blogged .

What are Link In Bio Pages?

A Link In Bio Page is a customisable, single-page website that houses all your important links in one place. It acts as a central hub for your audience to access your content, social media profiles, products, services, and more. This feature is particularly useful for platforms like Instagram, which only allow one link in your bio.

How to set up your Link In Bio Page

Setting up your “Link In Bio Page” on Get Blogged is easy, and best of all, it’s free! Follow these simple steps:

1. Sign in to your Get Blogged account (or create one if you haven’t already).
2. Navigate to the “Link In Bio” section in your profile by scrolling down a bit.
3. Click “Enable Now” and start customising your page with handle, choosing your webstes, a profile picture, background image, and color scheme.
4. Add relevant links, such as your blog, social media profiles, products, services, and sponsored content.
5. Save your changes, and your Link In Bio Page is ready to go!

Link In Bio Page FAQs

What are the benefits of using Link In Bio Pages?

By using a Link In Bio Page, you can conveniently direct your audience to multiple destinations from a single link. This helps you promote your content, products, services, and sponsored collaborations more effectively, ultimately increasing engagement and monetisation opportunities.

Here are 5 specific benefits to consider:

1. Link In Bio Pages centralise all important links in one place, making it easy for your audience to explore your content and offerings.
2. They increase engagement, website traffic, and click-through rates whilst boosting cross-platform promotion and visibility.
3. Link In Bio Pages enhance monetisation opportunities through product sales, sponsored content, and affiliate marketing.
4. They streamline your online presence and simplifies link sharing.
5. Allows you to track performance and optimise your strategy using built-in analytics.

Can I customise my Link In Bio Page and if so, how?

Yes, you can easily customise your Link In Bio Page by adding a profile picture, background image, and selecting a color scheme that matches your branding. You can also rearrange the order of your links and add custom titles to each link.

Do Link In Bio Pages have any tracking capabilities?

Get Blogged’s Link In Bio Page includes built-in analytics, allowing you to track the number of clicks on each link, helping you measure the effectiveness of your promotions and optimise your strategy.

Maximising monetisation with the Link In Bio Page

Here are a few ways you can use your Link In Bio Page to boost your monetisation efforts:

Promote Products or Services

Add links to your media kit, online store, digital products, or coaching services, making it easy for your audience to make a purchase.

Sponsored Content

Showcase your recent sponsored blog posts, YouTube videos, or Instagram collaborations to increase visibility and engagement.

Affiliate Marketing

Include affiliate links to products you recommend, earning a commission on sales generated through your Link In Bio Page.

Pros and Cons of using a Link In Bio Page

Pros:

• Centralises all important links in one place
• Customisable to match your branding and personal style
• Built-in analytics to track performance
• Free to use

Cons:

• Limited customisation options compared to a full website

Despite the minor limitations, the benefits of using the Link In Bio Page feature far outweigh the drawbacks, making it an essential tool for creators looking to maximise their online presence and monetisation.

8 places to share your Link In Bio Page link for maximum exposure

1. In your Instagram bio

Place your Link In Bio Page link in your Instagram bio to direct followers to all your important content, products, and services from one central location. This helps increase engagement, drive traffic, and boost monetization opportunities.

2. Your Twitter bio

Add your Link In Bio Page link to your Twitter profile, making it easy for your audience to explore your content and offerings. This can help you grow your following, improve click-through rates, and increase your online visibility.

3. On your Facebook page

Share your Link In Bio Page link on your Facebook page, either as a pinned post or in the “About” section. This allows your Facebook followers to access your most important links and stay up-to-date with your latest content and promotions.

4. Add it to your email signature

Include your Link In Bio Page link in your email signature, so every email you send directs recipients to your central hub of content. This can lead to increased website traffic, higher engagement, and more business opportunities.

5. In all your YouTube video descriptions

Add your Link In Bio Page link in the description of your YouTube videos, giving viewers easy access to your other social media platforms, blog posts, products, and services. This can boost cross-platform engagement and help grow your overall online presence.

6. Add your free Link In Bio Page link in your Pinterest profile

Incorporate your Link In Bio Page link into your Pinterest profile, directing visitors to your most important content and offerings. This can help increase traffic to your blog, online store, or sponsored content.

7. Share it in your LinkedIn profile

Share your Link In Bio Page link on your LinkedIn profile, showcasing your professional portfolio, blog, and other relevant content. This can enhance your credibility, expand your network, and create new business opportunities.

8. Create a QR code

Create a QR code for your Link In Bio Page link and display it on printed materials, such as business cards, flyers, or event banners. This makes it easy for people to access your content by simply scanning the code with their smartphones.

Claim your free Link In Bio Page

The Link In Bio Page feature offered by Get Blogged is a powerful and convenient way for creators, bloggers, and influencers to showcase their content and monetise their online presence. With its user-friendly setup process and customisable design, it’s the perfect solution for anyone looking to make the most of their single bio link. So, don’t wait any longer – sign up for Get Blogged and start making the most of your Link In Bio Page today!

The post Link In Bio Pages for creators: a comprehensive guide appeared first on Get Blogged .

Table of Contents

• What is a digital media kit?
• What’s the difference between a static media kit and a digital one?
• The benefits of using a digital media kit for content creators
  • Versatile and interactive
  • Instantly updatable
  • Saves time and effort
  • Cost-effective
  • Win more work
    • Provides a professional image
    • Highlight expertise and niche
    • Showcases previous work
    • Demonstrate a strong online presence
• Where can a digital media kit be shared?
• Digital media kit FAQs
  • How much does a digital media kit cost?
  • What should I include in my digital media kit?
  • How often should I update my digital media kit?
  • Can I customise my digital media kit to match my personal brand?
  • Do I need design skills to create a digital media kit?
  • Should I have both a static and digital media kit?
  • Is a digital media kit necessary for all types of creators?
  • How do I share my digital media kit with potential collaborators?
• Claim your free digital media kit on Get Blogged today

What is a digital media kit?

A digital media kit for creators is an online portfolio that showcases a content creator’s work, achievements, audience demographics, and collaboration opportunities. It serves as a powerful marketing tool for influencers, bloggers, and creators to present their unique value proposition to potential brand partners and sponsors.

By having a well-organised and visually appealing digital media kit, creators can effectively demonstrate their skills, reach, and impact, making it easier to secure partnerships and monetise their online presence.

What’s the difference between a static media kit and a digital one?

A static media kit is a fixed, non-interactive document, usually in PDF format. It contains essential information about a content creator, such as their work samples, audience demographics, and collaboration opportunities. It is often attached to emails or downloaded from a website and requires manual updates whenever there are changes in the creator’s projects, brand partners or statistics.

On the other hand, a digital media kit is an online, interactive portfolio that can be easily updated and shared. It’s more dynamic, as it allows for real-time updates of the creator’s latest work, achievements, and audience metrics.

Digital media kits can include multimedia content, like videos and images. They can also provide a more engaging experience for potential brand partners and sponsors. Additionally, digital media kits offer easier sharing through a unique link. This makes them more accessible and user-friendly compared to static media kits.

The benefits of using a digital media kit for content creators

Versatile and interactive

Digital media kits are incredibly versatile and allow for interactive features that static media kits cannot offer. You can include animations, videos, and clickable links to your website, social media handles, and portfolio examples.

This interactive quality makes your media kit stand out and brings your brand to life in front of potential sponsors.

Instantly updatable

Digital media kits are easily updatable, allowing you to make changes and updates quickly whenever necessary. You can add new accomplishments, collaborations, and other relevant and time-sensitive pieces of information to your digital media kit immediately, without having to redesign the entire layout.

This flexibility allows your media kit to stay current, relevant, and up-to-date, which can increase your chances of securing sponsorships.

Saves time and effort

Digital media kits are a great way to save time and effort. Which we know as a content creator is important. You won’t have to worry about designing a new media kit, or linking new versions on your site and socials. Instead, you can send the link to your digital media kit and simplify the process. This makes it a whole heap easier for you and the potential sponsor.

Cost-effective

Digital media kits offer a cost-effective solution tailored for content creators. By eliminating the expenses associated with redesigning (or even printing) and linking your static media kit, you can focus on maximising your digital presence and attracting more sponsorship opportunities.

Embracing a digital media kit is not only a smart and practical choice but also an essential step in staying ahead in the ever-evolving world of content creation. Don’t miss out on the benefits of this efficient and budget-friendly tool designed to elevate your online influence and boost brand collaborations.

Win more work

A digital media kit can help content creators win more work. How? By showcasing a creator’s work and skillset in a more professional and interactive way. Here are some specific ways a digital media kit can help content creators secure more work:

Provides a professional image

A digital media kit provides a professional image of a content creator and the work they have produced. Demonstrating that the creator’s taken the time and effort to create a comprehensive page highlighting their creative abilities and professionalism.

Highlight expertise and niche

A digital media kit can be customised to highlight the specific expertise, niche and creative style of the content creator. This allows potential clients to easily understand what the creator has to offer, and how their unique skills would fit with their brand.

Showcases previous work

A digital media kit can include previous campaigns, collaborations, and partnerships. This allows brands to get a feel for the content creator’s experience and the quality of work.

Demonstrate a strong online presence

With links to social media profiles and blogs, potential clients can explore and learn more about a creator’s online presence. This can create a sense of trust which any successful parftnership is built upon.

Where can a digital media kit be shared?

A digital media kit can be shared in various ways to maximise visibility and reach potential brand partners and sponsors. Some effective places to share your digital media kit include:

1. Email Signature: Add a link to your digital media kit in your email signature, making it easily accessible to anyone you communicate with via email.
   
2. Social media profiles: Include the link to your digital media kit in your social media profiles, such as Instagram, Twitter, Facebook, LinkedIn, and Pinterest. This ensures that potential collaborators can easily find it when they visit your profiles.
   
3. Your website/blog: Create a dedicated page or section on your website or blog to showcase your digital media kit. You can also add a link to it in your website’s header, footer, or sidebar.
   
4. Online portfolio platforms: Share your digital media kit on portfolio platforms like Behance, Dribbble, or Clippings.me, where potential clients and collaborators may discover your work.
   
5. Influencer networks: If you’re a member of any influencer networks or platforms, make sure to add your digital media kit link to your profile.
   
6. Outreach emails: When reaching out or replying to potential brand partners, sponsors, or collaborators, include the link to your digital media kit in your email, showcasing your work and achievements upfront.
7. Link in bio page: Add a link to your digital media kit in your ‘link in bio’ page, making it easily accessible to anyone browsing your page.

Digital media kit FAQs

How much does a digital media kit cost?

The cost of a digital media kit can vary depending on the platform or service you choose. The prices can range from free to several hundred GBPs.

Creators can claim a free media kit with their Get Blogged membership, which is also totally free.

By signing up for Get Blogged, you gain access to a professional and customisable digital media kit at no cost. This makes it an excellent choice for those looking to showcase their work and attract brand partnerships without incurring additional expenses.

What should I include in my digital media kit?

A digital media kit should contain your bio, work samples, audience demographics, social media statistics, past collaborations, testimonials, and contact information. You may also include your rates for various collaboration opportunities.

How often should I update my digital media kit?

Regularly updating your digital media kit ensures that it reflects your most recent work, achievements, and audience metrics. Consider updating it at least every 3-6 months or after significant changes in your projects, niche or statistics.

Can I customise my digital media kit to match my personal brand?

Yes. Customising your digital media kit with your colors and logos creates a professional appearance that accurately represents your unique personality.

Do I need design skills to create a digital media kit?

While design skills can be beneficial, many online tools and templates simplify the process of creating a visually appealing digital media kit without requiring extensive design knowledge.

Should I have both a static and digital media kit?

While having both can offer flexibility, a digital media kit is generally more versatile and user-friendly. They allow for real-time updates, easier sharing, and multimedia content. Focusing on a digital media kit should suffice for most creators.

Is a digital media kit necessary for all types of creators?

Although not mandatory, a digital media kit can be advantageous for creators across various niches, such as bloggers, influencers, artists, photographers, and freelancers. It serves as an effective marketing tool to showcase your work and attract potential brand partners and sponsors.

How do I share my digital media kit with potential collaborators?

Share your digital media kit by including a link to it in your email signature, social media profiles, website, online portfolio platforms, influencer networks, and outreach emails to potential brand partners and sponsors.

Claim your free digital media kit on Get Blogged today

Digital media kits are an incredibly versatile, cost-effective, and time-saving option for content creators looking to showcase their work to brands. By creating an interactive and updatable digital media kit, you can stand out from the crowd and present yourself in a professional and modern way.

To make things even better, Get Blogged is offering a totally free digital media kit for creators to access. This user-friendly tool allows you to create a stunning and comprehensive digital media kit without breaking the bank, giving you an edge in attracting potential brand partnerships and collaborations. Don’t miss out on this fantastic opportunity to elevate your online presence with Get Blogged’s free digital media kit for creators! Join free below, or here!

The post Digital media kits for creators: everything you need to know appeared first on Get Blogged .