If you’re a blogger, chances are you’ve been approached by a brand at some point to promote their product or service – that’s exciting! If you’re on Get Blogged as a blogger you may recently have been hired by a brand to promote their products or services – brilliant! And if you’re thinking about becoming a professional blogger, working with brands is likely something you’ll want to do more of – heck yeah. But how do you give a great service to brands to keep them coming back for more collaborations? Below are six important tips to remember:
1. Do your research to enable you to create useful content
The first step to giving a great service to brands is doing your research. You need to make sure that the brand is a good fit for your blog and that its values align with your own. You also need to research the specific product or service they want you to promote. What are its features? How does it benefit your readers? Answering these questions will help you create content that is both informative and persuasive.
2. This is a working relationship, so be professional
When working with brands, it’s important to always be professional. This means meeting deadlines, being responsive to their requests, and upholding the terms of your agreement. Remember, the brands you work with are entrusting you with their reputation – so don’t take that responsibility lightly.
Why being responsive is important
Collaborating with brands can be a great way to get your name out there and earn some extra income. However, it’s important to remember that, as a blogger, you are representing the brand you’re working with. This means that it’s important to be responsive to any requests or questions they may have.
Being responsive shows that you’re reliable and that you take your work seriously. It also demonstrates that you’re willing to go the extra mile to make sure the collaboration is a success. In today’s competitive blogging landscape, it’s important to set yourself apart from the rest. Being responsive is one way to do that.
Of course, being responsive doesn’t mean being available 24/7. You should still have boundaries and make sure you’re not getting taken advantage of. But if a brand asks for a quick turnaround on a blog post or social media campaign, being able to deliver shows that you’re professional and capable.
3. Meet a brand’s deadline
Being a professional blogger requires more than just writing great content. It also requires meeting deadlines, being organised, and maintaining good communication with the brands you work with. Brands rely on bloggers to create content that will help them promote their products or services. When a blogger misses a deadline, it can reflect poorly on the brand and cause them to lose trust in the blogger.
3 reasons why deadlines matter to brands
Deadlines matter for a few reasons. First, when a blogger misses a deadline, it can leave the brand in a difficult position. They may have planned their marketing campaign around the blog post and needed it to go live by a certain date. If the blog post isn’t ready on time, it can throw off their whole campaign.
Second, deadlines help to keep bloggers organised and on track. A missed deadline can set off a domino effect, causing other deadlines to be missed as well.
Finally, missing deadlines reflects poorly on the blogger and can damage their reputation. Brands need to be able to trust that bloggers will meet their deadlines in order to continue working together. When a blogger consistently misses deadlines, it will eventually catch up to them and they may find themselves without any brands to work with.
4. Create high-quality content
Of course, one of the most important things you can do when working with brands is to create high-quality content. This means writing well, using strong visuals, and including accurate information. If you’re not confident in your ability to produce quality content, it’s best to pass on the opportunity or find someone who can help you meet the brand’s expectations.
5. Promote your content effectively
Once you’ve created great content, it’s time to promote it effectively. This means sharing it on your social media channels, email list, and other places where your target audience hangs out online. You should also make sure to tag the brand in any posts or articles so they can amplify your reach even further. This to brands is a value add and goes a long way to forging long-term working relationships.
How to give a great service to brands
Working with brands can be a great way to monetise your blog and build your audience at the same time – but only if you do it right. By following the tips above, you can give brands the quality service they expect and deserve – while also growing your blog in the process. So what are you waiting for? Start reaching out to brands today!