Awareness days are like tiny fireworks for your campaigns – they create exciting moments where you can connect with your audience and spotlight your brand in meaningful ways. They’re brilliant opportunities to build engagement and spark conversations. And what better way to supercharge your efforts in May than by teaming up with content creators who know how to turn ideas into impactful content?

Here’s how you can make the most of May’s awareness days with an approachable, creative, and results-driven plan – and why content creators are your secret weapon this month.

Table of Contents

• Why Teaming Up with Content Creators Works
  • Here’s why you should work with Content Creators in May:
• Blogger Partnership Tips
• May 2025 Awareness Days to Inspire You
  • Weekly Events
  • Daily Highlights
  • Month-Long Observances
• How to Elevate Your Campaign Strategy
• Time to Get Started!

Why Teaming Up with Content Creators Works

Content creators are today’s storytellers. They know their audience inside out and have built trust that can’t be bought. When you collaborate with them, you’re borrowing their reach and tapping into a relationship they’ve nurtured with their followers. That means your campaign feels authentic, not salesy, making it far more likely to resonate.

Here’s why you should work with Content Creators in May:

• Broaden Your Reach: Creators bring fresh eyes to your brand by introducing you to their loyal followers.
• Boost Authentic Engagement: Their content feels genuine, leading to meaningful interactions instead of passive likes.
• Connect Personally: Influencers can translate your campaign into something fun and relatable that clicks with your target audience.

Blogger Partnership Tips

To get the most out of your partnerships this May, keep these steps in mind:

1. Pinpoint the Right Creators: Seek out influencers who share your brand values and have an audience that matches your target market. This way, your campaign feels like a natural fit.
2. Be Honest and Upfront: Share your goals, but also trust their perspective. Creators know how to tell stories that will land well with their followers.
3. Tap into Awareness Days: Align your marketing with a fitting awareness day to increase relevance and impact.

May 2025 Awareness Days to Inspire You

Here’s a rundown of May’s top awareness days and events for 2025. Pick the ones that align with your brand or cause, and start crafting campaigns that matter.

Weekly Events

• May 1–May 5: National Gardening Week (UK)
• May 1–May 7: Children’s Book Week (US), Deaf Awareness Week (UK), Maternity Mental Health Awareness Week (UK), Screen-Free Week (Global)
• May 6–May 12: Sun Awareness Week (UK)
• May 13–May 19: Mental Health Awareness Week (UK), National Vegetarian Week (UK)
• May 20–May 26: World Neurodiversity Celebration Week

Daily Highlights

• May 1: International Workers’ Day (Global)
• May 3: World Press Freedom Day (Global)
• May 4: Star Wars Day (International)
• May 5: Cinco de Mayo (US), International Day of the Midwife (Global)
• May 6: National Nurses Day (US)
• May 8: Victory in Europe (VE) Day (UK), World Red Cross and Red Crescent Day (Global)
• May 9: Europe Day (EU)
• May 10: World Lupus Day (Global)
• May 12: International Nurses Day (Global), Fibromyalgia Awareness Day
• May 14: Mother’s Day (US)
• May 16: International Day of Light (UNESCO)
• May 17: International Day Against Homophobia, Biphobia, and Transphobia (Global)
• May 20: World Bee Day (UN)
• May 21: World Meditation Day
• May 22: International Day for Biological Diversity (UN)
• May 23: World Turtle Day
• May 25: National Wine Day (US)
• May 27: National Fish & Chips Day (UK)
• May 29: National Biscuit Day (UK), International Day of UN Peacekeepers (UN)
• May 31: World No Tobacco Day (WHO)

Month-Long Observances

• Skin Cancer Awareness Month (Global)
• National Walking Month (UK)
• National Clean Air Month (US)
• National Pet Month (UK)
• Mental Health Month (US)
• Better Sleep Month (US)

How to Elevate Your Campaign Strategy

Want to stand out this month? Awareness days are about starting conversations. Whether it’s through heartfelt Instagram reels, relatable TikToks, or thoughtful blog posts, your campaigns should spark connection.

Inspirational ideas for May campaigns include:

• Partnering with a food influencer to share recipes on World Bee Day using bee-friendly ingredients.
• Teaming up with a fitness creator during National Walking Month to motivate followers with fitness challenges and walks.
• Collaborating with a mental health advocate to share tips and resources for Mental Health Awareness Week.

Time to Get Started!

May’s jam-packed calendar of awareness days is your golden chance to infuse creativity and purpose into your campaigns. With influencers and content creators as your allies, you’ll not only amplify your voice but make real connections with your audience.

Need help finding the perfect content creators? We’re here to match your brand with talented voices who can bring your vision to life. Why wait? Get ahead by planning now, and watch your May campaigns thrive!

Join Get Blogged and post your May campaign for free.