For many, the festive period equals relaxing, having fun and spending time with friends and family whilst you celebrate the year ending. For some, it also means reflecting and resetting; using the time to set your personal and business goals for 2024.

Bloggers and influencers can help you launch new products and services, spread the word about your brand, help increase your sales and reach engaged audiences in your niche that you otherwise might not have connected with.

But, even though we know we can work with content creators, we realise that it’s hard to plan campaigns time after time, continually resonating with bloggers and their niche audiences. That’s where our expertise comes in handy – in fact, it’s what we love to do the most!

65 Popular Topics For January & February

Here we have brainstormed 65 popular new year topics that you could base your campaigns around to spark some December/January campaign planning creativity.

As you drill down the list, see which topics trigger some inspiration and resonate with your plans for 2024. We recommend picking a few key topics that match your brand well and then fleshing them out into more solid campaign ideas. Of course, if you get stuck, we’re always on hand to offer thoughts and advice!

1. New Year’s resolutions
2. Physical wellness 
3. Mental wellness
4. Meditation & mindfulness
5. Fitness
6. Supplements
7. Healthy eating
8. Detoxing
9. Tee-totalism
10. Veganism and vegetarianism
11. Body positivity
12. Beauty regime & skincare
13. Enhanced appearance (think teeth-whitening for example)
14. Diaries
15. Journals
16. Scrapbooking
17. Crafting
18. Calendars
19. Inspirational quotes
20. Goal setting
21. Values
22. Bucket list
23. Saving money
24. Finances
25. Spending less
26. January sales
27. Impulse buys
28. New wardrobe / style
29. New haircut / colour
30. Trends reflections
31. Trends to look forward to
32. New job
33. Work goals
34. Business goals
35. Start a business / side hustle
36. Side-hustle goals
37. Skill-up
38. Reading list
39. Earn more money
40. Decluttering
41. Decor refresh
42. Home improvement
43. Garden planning
44. Interior goals
45. Planting
46. Eco-friendly lifestyle
47. Sustainable hacks
48. Kindness
49. Charity
50. Fundraising
51. Dating
52. Valentine’s day
53. Galentine’s day
54. Divorce
55. Family planning
56. New baby
57. Engagement
58. Marriage
59. Wedding planning
60. Milestone birthday
61. Back to school / college /uni
62. Travel
63. Holidays
64. Reflections of the past year
65. Chinese New Year

5 ways to work with bloggers and influencers in January and February (and beyond)

January Sales Promotion

Commission bloggers to promote your January sales. They can create content that highlights the benefits of your products or services, share personal experiences using them, and provide their audience with unique insights. This could be in the form of a blog post reviewing your products, an Instagram post featuring your products, or a YouTube video demonstrating how to use them.

Special Coupon Codes

Distribute exclusive “January Savings” coupon codes to bloggers to share with their audiences. This creates an incentive for their followers to try out your products or services. The bloggers can incorporate these codes into their content in creative ways, such as through a New Year resolution-themed post or a “January Favourites” roundup.

Affiliate Army

Kick off the New Year by building a team of affiliate bloggers. They can help advertise your brand, drive engagement, and increase sales throughout the month. Provide them with resources like promotional materials and product information to make it easier for them to promote your brand.

Brand Ambassadors

Form a group of loyal brand ambassadors to promote your new offerings in the New Year. These could be bloggers who already love your brand and have a significant influence in their community. You can provide them with exclusive access to new products or special events, which they can share with their followers.

New Year Competition

Run a “New Year, New Beginnings” competition to create buzz around your products and services. Commission bloggers to promote the competition and gain entries. The competition could involve participants sharing their New Year resolutions or how they plan to use your products to improve their lives in the New Year.

Fresh Blogger Campaign Topics For January & February

So there you have it, some fresh campaign topics to spark some ideas for content creator marketing campaigns in January and February. As we mentioned before, if you get a creativity block and need a fresh perspective, get in touch and we’ll be glad to help.

Post a blogger or influencer campaign for free today.