SEO stands for Search Engine Optimisation.
Simply put, SEO is the active improvement of your site to increase its visibility when people search for products and services related to your brand on search engines such as Google, Bing, and Yahoo.
The better your sites’ visibility, the more likely you are to attract attention and grow your prospective clients and further business.
By optimising your SEO, you’ll increase your chances of ranking highly on search engines, being found easier, being viewed more, and being seen as valuable, relevant content.