Well, this is a good question, and it’s a pretty complex one that varies for every single situation. Anchor text is very important for SEO, so you can ask an SEO expert to establish a set of keywords and anchor text for your strategy.
However, we realise that not everyone is able to do the above.
A simple place to start with anchor text is to focus on your brand, so using your company or site name in your anchor text and linking to your homepage is fine to start with. If you’re promoting a specific product, like sustainable earrings, for example, you could have anchor text as ‘sustainable earrings’ and then link those words to your sustainable earrings category or product.
As we mentioned above, it’s always good to get some strategic advice on anchor text and URL targets, but this should help you get started.