We have recently given all bloggers the chance to connect their Google Analytics accounts to their Get Blogged profiles. These traffic metrics are pulled through on every proposal to help you make an informed decision whether to hire that proposal or not.
If Google Analytics has been connected to a blogger’s account, the number you will see on proposals under the traffic section is the blog in question’s monthly sessions.
Where the blogger has not yet connected their GA account, SEMrush traffic stats are displayed, but please be aware we are slowly phasing SEMrush out.
Traffic can be important to blogger marketing campaigns for a number of reasons, and we explain more here.
If traffic is a really important metric to you, you could also ask the blogger to share their latest GA stats to be sure.