Did somebody say Christmas countdown? (Too early? OK, OK, I won’t mention it again. I definitely will…) We’re now three-quarters through 2024 and it feels like it was only yesterday that we were getting ready for summer events, beach days, park picnics, school and work holidays and navigating seasonality drops or surges (obviously it’s different depending on what industry you’re in.) But no matter how much fun you had in the summer months, the autumn time brings a bit of (I think, much-needed) stability and heightened spending behaviour as we focus on building up to the festive season.

In this guide, you can expect a list of awareness days and events in October, invaluable information on key traffic trends to take advantage of, and creative campaign ideas to steal for yourself, so grab a beverage of your choice and prepare to be inspired…

69 awareness days and events in October 2024

There are huge benefits to collaborating with bloggers, including traffic and sales boosts and increased visibility in key markets – sounds ideal, right? But we know that when you’re under pressure to put together an engaging blogger marketing plan it can be hard to come up with ideas for each month.

Well, you’re in luck because we’re always happy to help with campaign ideas!

We have invested our time (so you don’t have to) today to bring you 69 awareness days and key dates in October to spark some blogger marketing campaign inspiration. Read on to learn how you can turn key dates in your calendar into sales and engagement opportunities all year long.

3 ways to collaborate with bloggers and influencers on awareness days in October

It’s all very well me giving you a list of dates and expecting you to have some kind of eureka marketing moment, but I’m not finished yet! Here are three examples of how to use an awareness day or seasonal celebration to create a marketing campaign…

Boost your visibility with food bloggers on World Vegetarian Week

Imagine you’re running a vegetarian restaurant or a plant-based meal delivery service. Utilising the hook of National Vegetarian Week on 1st – 7th October 2024 is an excellent strategy to reach your target audience when it’s most relevant.

You could collaborate with a selection of food bloggers to create captivating and comprehensive content around the “must-try dishes,” the “health benefits of vegetarianism,” and the “joy of plant-based eating.” Encourage bloggers to share the content on their social media platforms and stimulate engagement with their followers by offering free meal vouchers to the first 5 people to sign up for your newsletter.

Reach your perfect customers on Grandparent’s Day

If you’re a retailer of products for humans of grandparent age, don’t miss the opportunity to reach your ideal target market – by getting your products in gift guides for Grandparent’s Day. A gift guide is a specially curated list of products that the blogger wholeheartedly recommends to their readers.

Typically, gift guides would be called something like “23 personalised gifts for grandmothers” and would contain products that the blogger has had the chance to use or review on a gifted basis (but not always.)

So, you might be a retailer of luxury bedding, skincare for mature skin, supplements, clothes, books or something else entirely – if Grandparents make up part of your target audience, commissioning bloggers to include your products in their Grandparent’s Day gift guides is a master marketing stroke.

It’s these perfectly timed content placements that should not be overlooked in your marketing strategy. And you’re in luck because you can get your products in all sorts of gift guides from only £26 on Get Blogged.

Join in the fun of Halloween and increase your sales while you’re at it

Whether you’re an online craft supplies retailer, a kid’s party planner, a sustainable clothing brand or a food manufacturer, there are countless ways to use the Halloween season to your advantage. Let’s pick an example of how to promote a craft supplies site…

You’ve got paper, glue dots, glitter, scissors and a host of DIY Halloween decoration inspiration on your site that you want to drive craft-supply-hungry traffic to. What better way to do this than to challenge parent bloggers to decorate their spaces with their own DIY decs, whilst encouraging them to shout from their ghostly rooftops about exactly how they achieved such a fabulous look (with your products and guides of course!)

As a Brucey-bonus, what better way to get your target audience engaging with your brand than to be part of the conversation. Make sure you drop in on the comments and share the images and comments on your platforms for an extra buzz.

Before you finalise your blogger marketing plans, take a look at these sales traffic trends

The next few months (from August to December inclusive) are positively brimming with exciting opportunities to reach your perfect customers, with a number of key shopping occasions on the calendar as we’ve outlined earlier. Here are a few occasions we anticipate to be popular with buyers based on e-commerce search trends…

Halloween traffic trend:

Picks up: 1st August
Peaks: 3rd October
Tapers off: 30th October

Hanukkah traffic trend:

Picks up: 10th October

Peaks: 9th November

Tapers off: 10th December

Thanksgiving traffic trend:

Picks up: 1st September
Peaks: 4th November
Tapers off: 28th December

Advent traffic trend:

Picks up: 15th September
Peaks: 15th October
Tapers off: 25th December

Christmas traffic trend:

Picks up: 1st September
Peaks: 28th November
Tapers off: 29th December

Let’s start Q4 with a solid blogger marketing plan

So there you have it, some campaign topics to spark fresh ideas for content creator marketing campaigns in October, plus insight into key shopping trends until the end of this year. As I mentioned before, if you get a creativity block, need a fresh perspective, or simply want to hear what is working on Get Blogged currently, get in touch and we’ll be excited to help.

List your creator marketing campaign on the Get Blogged marketplace for free today and get enthusiastic proposals from our 22K-strong creator community within hours (usually minutes!)