Did somebody say Christmas countdown? (Too early? OK, OK, I won’t mention it again. I definitely will…) We’re now three-quarters through 2025. It feels like it was only yesterday that we were getting ready for summer events, beach days, park picnics, school and work holidays and navigating seasonality drops or surges. But no matter how much fun you had in the summer months, the autumn time brings a bit of (I think, much-needed) stability and heightened spending behaviour as we focus on getting the kids back to school and building up to the festive season.

In this guide, you can expect a list of awareness days and events in October, invaluable information on key traffic trends to take advantage of, and creative campaign ideas to steal for yourself, so grab a beverage of your choice and prepare to be inspired…

105 awareness days and events in October 2025

There are huge benefits to collaborating with bloggers, including traffic and sales boosts and increased visibility in key markets – sounds ideal, right? But we know that when you’re under pressure to put together an engaging blogger marketing plan, it can be hard to come up with ideas for each month.

Well, you’re in luck because we’re always happy to help with campaign ideas!

We have invested our time (so you don’t have to) today to bring you 105 awareness days and key dates in October 2025 to spark some blogger marketing campaign inspiration. Read on to learn how you can turn key dates in your calendar into sales and engagement opportunities all year long.

Monthly Observances

Weekly Observances

Daily Observances

3 ways to collaborate with bloggers and influencers on awareness days in October

It’s all very well for me to give you a list of dates and expect you to have some kind of eureka marketing moment, but I’m not finished yet! Here are three examples of how to use an awareness day or seasonal celebration to create a marketing campaign…

Boost your visibility with food bloggers during Vegetarian Month

Imagine you’re running a vegetarian restaurant or a plant-based meal delivery service. Utilising the hook of Vegetarian Month in October 2025 is an excellent strategy to reach your target audience when it’s most relevant.

You could collaborate with a selection of food bloggers to create captivating content around the “must-try dishes,” the “health benefits of vegetarianism,” and the “joy of plant-based eating.” Encourage bloggers to share the content on their social media platforms and stimulate engagement with their followers by offering free meal vouchers to the first 5 people to sign up for your newsletter.

Reach your perfect customers on World Teachers’ Day

If you’re a retailer of products aimed at teachers or education professionals, don’t miss the opportunity to connect with your ideal target market. Getting your products featured in gift guides for World Teachers’ Day! A gift guide is a specially curated list of products that bloggers wholeheartedly recommend to their readers.

Typically, gift guides would be titled something like “14 Thoughtful Gifts for Teachers” and would include products that the blogger has had the chance to use or review on a gift basis (but not always).

So, whether you sell stationery, classroom supplies, self-care items, books, or even stylish workwear, if teachers are part of your target audience, commissioning bloggers to include your products in their World Teachers’ Day gift guides is a brilliant marketing move.

These perfectly timed content placements are invaluable for reaching your audience at the right moment. And you’re in luck because you can get your products featured in all sorts of gift guides for only £26 on Get Blogged.

Join in the fun of Halloween and increase your sales while you’re at it

Whether you’re an online craft supplies retailer, a kid’s party planner, a sustainable clothing brand or a food manufacturer, there are countless ways to use the Halloween season to your advantage. Let’s pick an example of how to promote a craft supplies site…

You’ve got paper, glue dots, glitter, scissors and a host of DIY Halloween decoration inspiration on your site that you want to drive craft-supply-hungry traffic to. What better way to do this than to challenge parent bloggers to decorate their spaces with their own DIY decs, whilst encouraging them to shout from their ghostly rooftops about exactly how they achieved such a fabulous look (with your products and guides of course!)

As a Brucey bonus, what better way to get your target audience engaging with your brand than to be part of the conversation? Make sure you drop in on the comments and share the images and comments on your platforms for an extra buzz.

Before you finalise your blogger marketing plans, take a look at these sales traffic trends

The next few months (from August to December inclusive) are positively brimming with exciting opportunities to reach your perfect customers, with several key shopping occasions on the calendar as we’ve outlined earlier. Here are a few occasions we anticipate to be popular with buyers based on e-commerce search trends…

Halloween Traffic Trend

• Picks up: 1st August
  (Early planners and retailers start promoting costumes, decorations, and party supplies.)
• Peaks: 15th-20th October
  (This is when most people finalise their Halloween purchases, including last-minute costumes and candy.)
• Tapers off: 31st October
  (Traffic drops sharply after Halloween night.)

Hanukkah Traffic Trend

• Picks up: 15th October
  (Planning for Hanukkah typically begins about a month before the holiday.)
• Peaks: 1st-5th December
  (Traffic peaks just before and during the start of Hanukkah, as people purchase gifts, decor, and food.)
• Tapers off: 10th December
  (Interest wanes after the holiday ends.)

Thanksgiving Traffic Trend

• Picks up: 15th September
  (Searches for recipes, decor, and travel plans start to increase.)
• Peaks: 15th-22nd November
  (Traffic peaks the week before Thanksgiving as people finalise their plans and purchases.)
• Tapers off: 30th November
  (Interest drops after Thanksgiving, though some related traffic lingers into December for leftovers and decor.)

Advent Traffic Trend

• Picks up: 1st October
  (Early shoppers start looking for Advent calendars and decor.)
• Peaks: 20th-30th November
  (Traffic peaks just before Advent begins, as people prepare for the season.)
• Tapers off: 24th December
  (Interest drops as Advent ends on Christmas Eve.)

Christmas Traffic Trend

• Picks up: 1st September
  (Early shoppers and retailers begin promoting Christmas products.)
• Peaks: 25th November-15th December
  (Traffic peaks during Black Friday, Cyber Monday, and the first two weeks of December as people shop for gifts and decor.)
• Tapers off: 26th December
  (Interest drops after Christmas Day, though some traffic lingers for Boxing Day sales.)

Let’s start Q4 with a solid blogger marketing plan

So there you have it, some campaign topics to spark fresh ideas for content creator marketing campaigns in October, plus insight into key shopping trends until the end of this year. As I mentioned before, if you get a creativity block, need a fresh perspective, or simply want to hear what is working on Get Blogged currently, get in touch, and we’ll be excited to help.

List your creator marketing campaign on the Get Blogged marketplace for free today and get enthusiastic proposals from our 22K-strong creator community within hours (usually minutes!)