Nestled in the heart of Scotland, The Edinburgh Natural Skincare Company is all about bringing you skincare that’s as close to nature as it gets. Their products are hand-crafted from 100% natural ingredients with the finest essential oils, and their commitment to sustainability shines through in their eco-friendly packaging.

With cult skincare products like their luxury hand cream bars and rejuvenating anti-ageing serums, it’s no wonder they’ve received over 4,500 rave reviews from their customers.

The team at The Edinburgh Natural Skincare Company are spreading the word about their products’ natural goodness. By partnering with bloggers, they’re driving more traffic to their website, expanding their mailing list, and boosting sales. It’s all about sharing the love and letting more people in on the secret to truly natural skincare. Here’s how they’re doing it…

The approach

To maximise the impact, The Edinburgh Natural Skincare Company team crafted a thoughtful strategy, keen on stretching their budget while appreciating the time bloggers invest in thoughtfully showcasing products. They created mutually beneficial collaborations by offering their skincare products as partial compensation, ensuring bloggers could authentically engage with and promote their offerings.

Choosing strategic placements, like securing features in popular Gift Guides, allowed them to shine on high-authority sites while being budget-friendly.

Strategy

Choosing bloggers wasn’t just about numbers; it was about finding partners whose content naturally vibed with ENSC’s core values – sustainability, skincare, self-care, and lifestyle. With the help of the Get Blogged platform, they sought out bloggers with a steady stream of traffic and solid domain metrics, ensuring the collaboration would reach the right audience.

To make sure their products fit like a glove, ENSC matched them to specific blog themes. For instance, their gardener’s solid hand cream bar was a hit on homes and gardens blogs, while the natural baby balm found its cosy spot on parenting blogs. This tailored approach not only respected the blogger’s expertise but also ensured that the brand’s message resonated perfectly with its audience.

Execution

With Get Blogged at their side, The Edinburgh Natural Skincare Company kicked off a seamless process, hiring 10 bloggers each week. This steady rhythm meant products were dispatched in weekly batches, ensuring a smooth flow of collaboration.

The Get Blogged platform kept a keen eye on bloggers’ communication and negotiations. Any necessary deadline extensions were handled with ease, ensuring everyone was on the same page. Despite the usual challenges of coordinating multiple collaborations, the process was efficient and well-organised with lots of great feedback flowing nicely.

Early results

The content about The Edinburgh Natural Skincare Company and their products has sparked a fantastic buzz, attracting new eyes and hearts to their brand. The excitement and positive feedback from these campaigns are palpable. The brand has tapped into diverse audiences, reaching skincare enthusiasts who are already singing praises about the natural goodness they offer.

The excitement surrounding their products is building a robust foundation for future success, giving ENSC a vibrant platform to continue sharing their passion for eco-friendly, handmade skincare.

Praise for ENSC

In the Reviews section of ENSC’s Get Blogged profile, the genuine voices of bloggers shine through, reflecting their positive experiences with The Edinburgh Natural Skincare Company. These collaborations have not only highlighted the brand’s exceptional products but also the warm and accommodating nature of the team.

One blogger shared, “Tommy is an absolute pleasure to work with! He’s super approachable, and accommodating and the Edinburgh Skincare products are lovely too. 10/10. Thank you 🙂” This sentiment is echoed by another, who remarked, “Brilliant campaign, great instructions and fantastic to work with.“

The products themselves have also won hearts. One blogger described one of the products as “my favourite autumn companion,” while another praised the Ultra Rich Anti-Aging Face Cream, noting, “What really impressed me was how long the hydration lasted. My skin stayed soft and moisturized almost all day.”

Lastly, about the versatility and quality of the skincare range, “This is my holy grail for no make-up days.” These testimonials collectively illustrate not just the success of the campaign, but the genuine appreciation and enthusiasm for the ENSC products and team.

Here are some direct links to a few of the features:

Review: Hunter’s Aftershave Balm – Jekyll and Hyde Beard Balm from The Edinburgh Natural Skincare Company

Review: Super Scottish Porridge and Honey Cold Processed Soap – Your Autumn Skincare Essential

Review: Edinburgh Natural Skincare Company Ultra Rich Anti Ageing Face Cream

Ultra-Rich Anti-Aging Cream for Improved Skin Hydration and Radiance: Edinburgh Skincare Review

2024 Beauty Favourites: My Everyday Face

My Perimenopause Skincare Routine

FIVE things you need to know about Baby I Love You Solid Baby Balm

And be sure to check out Edinburgh Natural Skincare on Insta as they reshare the blogger’s content on their own platforms (with permission of course.)

Long-term collaborations

Sticking around for the long term means bloggers really get to know the brand and the products. This makes working together a breeze and leads to genuine, engaging content. Over time, these bloggers naturally become advocates for a brand, sharing their love for the products in a way that truly connects with their readers. It’s about building trust and creating a community that believes in what a brand does.

Final takeaways

The Edinburgh Natural Skincare Company’s recent campaign highlights the power of working closely with bloggers. By building meaningful, long-term collaborations, they not only sparked excitement and connected with new audiences but also set the stage for future success.

These partnerships are more than just promotional – they’re fostering genuine advocates, leading to authentic, engaging content that truly resonates.

Looking ahead, these strong relationships promise even greater opportunities, paving the way for the brand to shine even brighter in the market. The future is promising as they continue to strengthen these valuable connections.

Want this buzz for your own brand?

Interested in exploring these exciting opportunities for your brand? Join Get Blogged and launch your campaign for free, or reach out to us today to start your own collaboration success story. Whether you’re looking for guidance or ready to dive in, we’re here to help you partner with bloggers and influencers.