How to Become a Succesful Vlogger
With everyone from make-up experts to gamers to health and fitness gurus finding success through the increasingly popular entertainment medium of vlogging, there seems to be a demand for almost any kind of content in the vlogging world. However, with so much competition around and a market that’s already heavily saturated, it’s more important than ever for new vloggers to forge a unique identity. Here are a few tips to help your videos go viral.
Choose the Right Platform
Although the vlogging trend has largely established itself via YouTube, there are other outlets for video content that come with different advantages. Obviously YouTube has the greatest amount of traffic and is the most well known website for video content. However, one of the drawbacks of YouTube is that there are plenty of ‘trolls’ littering its comment sections with unfounded and needless abuse, which can make it hard to quantify the value of your channel views and interactions. Vimeo is a good alternative for those who want to avoid the trolls and produce high quality, longer form content. Blip.tv is another useful option. Geared towards those wanting to start a web series, as the dashboard lets you plan your content in advance, Blip.tv also distributes its videos via YouTube, giving you a greater potential outreach.
Know Your Market (But Be Prepared to See the Gaps)
Sure, the idea of making videos and talking about a subject you’re passionate about sounds great, but fail to acknowledge your target audience and your content will struggle to pick up many hits. Take the time to look at similar content that is already out there from well-established vloggers and take note of how they engage their audience and the types of videos that they put out. On the other hand, you also need to focus on what other people aren’t doing. It’s important to be able to pick up on the tropes utilised by popular vloggers in your field, as well as having the creative eye to be able to spot what’s missing from them and any potential gaps in the market that you can exploit.
Sometimes exploiting a gap in the market could be a completely accidental thing, simply a serendipitous consequence of being yourself. As much as it is important to study the types of videos and content that prominent vloggers are producing, mirroring the style of an existing vlogger exactly could be a big mistake. This is because you are clearly never going to be as good at being him or her as he or she is. By being true to your own personality, you immediately create something fresh and inimitable.
Now you’ve got the lowdown on how to be a successful vlogger, all you need to do is start filming. Don’t be put off by not having a professional camera with sixteen different lenses, as the vast majority of vloggers start out simply with their smartphone camera and a great bunch of ideas.