Tips for growing your business with a YouTube Channel

A YouTube channel is an excellent way to get your business out there and attract new customers. But how do you make sure that your channel stands out among the millions of other channels?


A content creator for 12+ years; Lucy is also one of the co-founders of Get Blogged.

Tips for growing your business with a YouTube Channel

Are you looking for ways to grow your business and reach more potential customers? Having a YouTube channel is an excellent way to get your business out there and attract new customers. But how do you make sure that your channel stands out among the millions of other channels? In this blog post, we’ll explore the ins and outs of growing your business with a YouTube Channel and we’ll cover topics like developing engaging content, creating high-quality videos, optimising titles and tags, and more. Read on to learn more about what it takes to succeed through YouTube!

Growing your business with a YouTube Channel – the basics

Recording high-quality videos for your business YouTube channel is essential to creating a successful channel. The quality of your content is what will make or break your success. Here are some basics to consider when recording videos:

Use good lighting

Make sure there is ample light in the room and that the subjects in the video are well-lit.

Get decent audio

Invest in good microphones to ensure clear, crisp sound throughout your videos.

Frame properly

Check that there’s enough headroom and that your framing captures only what you want it to capture.

Stay steady

Use a tripod (or another stabilising device) to avoid shaky footage caused by unsteady hands.

Edit carefully

Take time to review and edit your footage before publishing the final video on YouTube.

Growing your business with a YouTube Channel – the keywords

The descriptions of your videos should always include your primary keywords so that viewers can quickly find what they’re looking for.

It’s important to use the right keywords to maximise your visibility within your target audience. But don’t just limit yourself to the basics – enhance your videos with relevant, interesting information that will draw viewers in and encourage them to watch.

This could include details about the video, special offers or deals related to the topic, and other creative ideas. By putting a bit more thought into your descriptions, you can create an engaging experience for viewers and increase the chance of success for your YouTube channel.

Use descriptive titles

When launching a YouTube channel for your business, it’s important to create descriptive titles with your primary keyword as this will help viewers find you more easily. Include secondary and tertiary keywords in the video description to provide additional context, and don’t forget to make sure the content of your video is interesting and unique.

You can also reuse one-liners from your website, or come up with catchy slogans that viewers can remember to increase traction for each video. By implementing these best practices, you’ll be well on your way to building a successful YouTube channel for your business.

Keep your channel optimised

To keep your YouTube channel optimised, make sure your videos are properly labelled and categorised with relevant titles, descriptions, and tags. Use keywords and phrases that accurately describe your content.

Don’t forget to create custom thumbnails

Creating custom thumbnails for your videos is an essential part of getting viewers to watch them — even more so than the title or description. That’s because visuals capture our attention first and foremost since they’re processed faster by the brain. To make sure you’re making the best thumbnails possible, here are some helpful tips:

  • Maintain the 1280×720 resolution
  • The format of the thumbnail should be either jpeg, GIF, or PNG
  • A closeup image of something is always better
  • Cannot get the most appropriate image? Use stock photos

Growing your business with a YouTube Channel – a few words on privacy

When it comes to privacy, be mindful of what personal information you share in your videos and on social media. Consider setting up separate email addresses for your YouTube channel to keep your personal information separate. 

Make sure you know basic privacy tricks like how to delete cookies on iPhone if you upload videos from your iPhone. Additionally, be aware of the privacy settings on your YouTube channel and social media accounts to control who can view your content and personal information.

Remember to always offer real value

Viewers are looking for real value so you want to make sure that it provides something of real interest – whether it be entertainment, information, or motivation. Aim to create content that will add knowledge, benefit, and enjoyment to their lives. This way, viewers are likely to come back for more.

Diligently interact with your fans and followers

Interacting with your YouTube fans and followers is a key component of growing your channel. It helps show your fans that you care and creates a community feel around your channel.

Make sure to take the time to read and respond to comments on your videos, thank users who subscribe or share your content, and generally, be engaged with the conversations surrounding your brand. This will create trust, loyalty, and even more engagement for your channel!

Final thoughts on growing your business with a YouTube Channel

Growing your business on YouTube is a great way to get your brand out there and build an audience. Start by creating content that adds value to viewers’ lives – be it educational, entertaining, or informative – and focus on producing content that is unique and original.

Interact with your fans and followers to create a community feel around your channel. Lastly, remember to keep track of analytics and use data-driven insights to constantly improve your videos and grow further. With the right approach, you’ll be well on your way to success!


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